Motion Picture Association to Meta: Stop saying Instagram teen content is “PG-13”
In October, Meta announced that its updated Instagram Teen Accounts would by default limit content to the “PG-13” rating.
The Motion Picture Association, which created the film rating standard, was not happy about Meta’s use of the rating, and sent the company a cease and desist letter, according to a report from The Wall Street Journal.
The letter from MPA’s law firm reportedly said the organization worked for decades to earn the public’s trust in the rating system, and it does not want Meta’s AI-powered content moderation failures to blow back on its work:
“Any dissatisfaction with Meta’s automated classification will inevitably cause the public to question the integrity of the MPA’s rating system.”
Meta told the WSJ that it never claimed or implied the content on Instagram Teen Accounts would be certified by the MPA.
The letter from MPA’s law firm reportedly said the organization worked for decades to earn the public’s trust in the rating system, and it does not want Meta’s AI-powered content moderation failures to blow back on its work:
“Any dissatisfaction with Meta’s automated classification will inevitably cause the public to question the integrity of the MPA’s rating system.”
Meta told the WSJ that it never claimed or implied the content on Instagram Teen Accounts would be certified by the MPA.
