Meta: OK, OK! You can set your “Following” feed as the default in Threads!

After ignoring the pleas of many users for months, Meta’s Threads is testing the ability for users to set their “Following” feed as the default view, according to Meta CEO Mark Zuckerberg. This reversal comes after Instagram head Adam Mosseri had said this feature wouldn’t work.

Recently, Mosseri answered a user’s question about setting “Following” as the primary feed:

“Of course we’ve thought about it. We’ve tested it and tried it a number of times. Every time we have, there’s a subgroup of people who are happy, there’s a bunch of people who forget that they’re in it, and then overall, everybody who’s in it uses Instagram less and less over time. And when we ask them questions like, ”How satisfied are you with Instagram?” they actually report being less happy with Instagram more and more over time, on average.”

It’s noteworthy that Meta seems to be quickly adding some long-requested features like custom feeds, landscape video viewing, and now this default feed setting. Since the US presidential election, a massive migration of social-media users away from X has led to a huge spike in new users on Bluesky, which rose from the ashes of Jack Dorsey’s Twitter.

Thanks to the current surge of over a million sign-ups per day, Bluesky said it now has 22 million users. Threads has over 275 million users.

Threads users have complained about the chaotic “For You” feed, which has been the default view for users, as it routinely showed days-old posts, making it less useful for following breaking news events.

Meta has also stated that “political content” from users you don’t follow would not be recommended by the Threads algorithm in your “For You” feed, unless you dig into your settings and opt in to see such content.