But on Meta’s latest earnings call, CEO Mark Zuckerberg poured some water on the idea that such tools will spell the end of ad agencies — much like our article from a few weeks ago.
On Meta’s suite of generative-AI ad creation tools, he said:
“This is going to be especially valuable for smaller advertisers with limited budgets, while agencies will continue the important work to help larger brands apply these tools strategically.”
Later, CFO Susan Li said:
“We’re also continuing to see strong adoption of image expansion among small- and medium-sized advertisers, which speaks to how these tools help businesses who have fewer resources to develop creative. With larger advertisers, we expect agencies will continue to be valuable partners in helping apply these new tools to drive performance.”
There ya go!
But on Meta’s latest earnings call, CEO Mark Zuckerberg poured some water on the idea that such tools will spell the end of ad agencies — much like our article from a few weeks ago.
On Meta’s suite of generative-AI ad creation tools, he said:
“This is going to be especially valuable for smaller advertisers with limited budgets, while agencies will continue the important work to help larger brands apply these tools strategically.”
Later, CFO Susan Li said:
“We’re also continuing to see strong adoption of image expansion among small- and medium-sized advertisers, which speaks to how these tools help businesses who have fewer resources to develop creative. With larger advertisers, we expect agencies will continue to be valuable partners in helping apply these new tools to drive performance.”
There ya go!
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