Mattel strikes deal with OpenAI for AI-powered toys and games

Barbie and Hot Wheels maker Mattel has struck a deal with OpenAI to bring AI-powered toys and games to market.

This is the first deal of its kind for OpenAI, though it’s now in the hardware business after acquiring ex-Apple design lead Jony Ive’s AI gadget company, io, for $5 billion.

While it may conjur visions of sentient AI-enabled dolls running amok, Mattel said in its announcement that it plans to prioritize an “emphasis on innovation, privacy, and safety.”

The deal also includes Mattel incorporating ChatGPT Enterprise across its business.

Barbie-maker Mattel teams up with OpenAI, eyes first AI-powered product this year

While it may conjur visions of sentient AI-enabled dolls running amok, Mattel said in its announcement that it plans to prioritize an “emphasis on innovation, privacy, and safety.”

The deal also includes Mattel incorporating ChatGPT Enterprise across its business.

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Amazon announced Wednesday that it’s cutting 16,000 roles across the company, having laid off 14,000 workers only three months ago.

“As I shared in October, we’ve been working to strengthen our organization by reducing layers, increasing ownership, and removing bureaucracy,” Senior Vice President of People Experience and Technology Beth Galetti wrote in the press release. “While many teams finalized their organizational changes in October, other teams did not complete that work until now.”

CEO Andy Jassy previously said that the October layoffs were “about culture” rather than AI-related cost cutting. Galetti says layoffs, now totaling 30,000, won’t become a regular occurrence.

“Some of you might ask if this is the beginning of a new rhythm — where we announce broad reductions every few months. That’s not our plan.”

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CEO Andy Jassy previously said that the October layoffs were “about culture” rather than AI-related cost cutting. Galetti says layoffs, now totaling 30,000, won’t become a regular occurrence.

“Some of you might ask if this is the beginning of a new rhythm — where we announce broad reductions every few months. That’s not our plan.”

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