Meta’s Instagram now has 3 billion monthly active users, according to CEO Mark Zuckerberg, up a billion from the last time it reported that number in 2022. Since then, the company has stopped regularly breaking out user numbers for its individual properties, as overall growth slowed.
Why start reporting again? Three billion is certainly a big milestone! But it’s also notable that Instagram is facing some pretty steep competition from TikTok in the US, ahead of a US consortium acquiring the Chinese social media company’s domestic operations.