Google rises on report Apple is considering using Gemini AI to power Siri
Another day, another AI model Apple is considering to power its next generation of Siri. Today, Bloomberg reports that Apple is in early discussions with Google to use Gemini for that purpose.
Both companies’ stocks turned even higher on the news during an already green day for them and the broader market.
Earlier this summer, Bloomberg reported that Apple was considering Anthropic and OpenAI as well.
“Apple is still several weeks away from making a decision on whether to continue using internal models for Siri or move to a partner,” according to Bloomberg.
Last year, Apple attempted to use in-house models in combination with ChatGPT to create an AI Siri — a move that’s mostly been a flop. Analysts including Wedbush Securities’ Dan Ives have been encouraging Apple to look beyond Cupertino for AI innovation.
Earlier this summer, Bloomberg reported that Apple was considering Anthropic and OpenAI as well.
“Apple is still several weeks away from making a decision on whether to continue using internal models for Siri or move to a partner,” according to Bloomberg.
Last year, Apple attempted to use in-house models in combination with ChatGPT to create an AI Siri — a move that’s mostly been a flop. Analysts including Wedbush Securities’ Dan Ives have been encouraging Apple to look beyond Cupertino for AI innovation.
