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Apple’s Tim Cook Sun Valley
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Apple of my AI

Even Apple is leaning into AI spending

After taking a more disciplined approach, Apple is spending more on AI capex, but didn’t give much info on strategy.

Rani Molla

Apple’s more disciplined approach to AI spending seems to have failed it, as its AI capabilities continue to lag its peers and its upgraded AI assistant is still a ways off (expected “next year”).

But as its Big Tech peers report blockbuster earnings thanks to blockbuster spending on AI, Apple seems to have changed its tune.

To wit, this is what CEO Tim Cook said in January, around the time DeepSeek’s lower-cost models hit the scene and it momentarily looked like Apple’s strategy of measured AI investment was a good one. AI was mentioned about five times on that call:

“From a capex point of view, we’ve always taken a very prudent and deliberate approach to our expenditure, and we continue to leverage a hybrid model, which I think continues to serve us well.”

And this was what Cook said last night on the company’s earnings call for the period ending in June, when the term “AI” was dropped about 20 times:

“We see AI as one of the most profound technologies of our lifetime. We are embedding it across our devices and platforms and across the company. We are also significantly growing our investments.”

Apple’s quarterly spending on purchases of property and equipment grew about 60% year on year, according to data from FactSet, to $3.5 billion. Year to date, that spending is up about 45%. While that’s still a drop in the bucket compared to its Big Tech peers, it’s growth nonetheless. The company also says it plans to significantly grow its AI investment in the September quarter.

Regarding what Apple plans to do with that increased AI investment, Cook was a bit lighter on Apple’s actual AI strategy and didn’t mention specific acquisitions besides saying the company is “very open to M&A that accelerates our road map.”

“Our focus from an AI point of view is on putting AI features across the platform that are deeply personal, private and seamlessly integrated. And of course, we’ve done that with more than 20 Apple Intelligence features so far from visual intelligence to cleanup to writing tools and all the rest... We are also reallocating a fair number of people to focus on AI features within the company. We have a great team, and we're putting all of our energy behind it.”

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Elon Musk says Tesla Robotaxis are operating without drivers, sending stock higher

Tesla CEO Elon Musk said that Tesla’s Robotaxis are now operating in Austin without a safety monitor. Tesla has been testing driverless cars in the area for about a month, and Musk had previously said the company would remove safety drivers by the end of 2025.

It’s unclear how many exactly of the roughly 50 Robotaxis the company operates in the area don’t have drivers. Tesla is “starting with a few unsupervised vehicles mixed in with the broader robotaxi fleet with safety monitors, and the ratio will increase over time,” Ashok Elluswamy, Tesla’s head of AI, posted shortly after Musk. Ethan McKenna, the person behind Robotaxi Tracker, estimates it’s two or three vehicles.

What is clear is that the move is good for Tesla’s stock, which is currently up 3.5%, extending its gains after Musk’s tweet. Morgan Stanley said yesterday that it considers the removal of safety drivers a “precursor to personal unsupervised FSD rollout.” Unsupervised Full Self-Driving is widely considered to be integral to the would-be autonomous company’s value proposition.

At the World Economic Forum earlier on Thursday, Musk said, “Self-driving cars is essentially a solved problem at this point.”

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Survey: CEOs and workers have wildly different thoughts on AI productivity gains

One of the main reasons companies are rushing to adopt AI is to give their workers the miraculous productivity boost that AI companies have been promising — and believe will quickly earn back their investment.

But now that companies have been using AI for a while, a growing perception gap is emerging between the C-suite and their employees.

The Wall Street Journal reported on new findings by research firm Section, which surveyed 5,000 white-collar workers from companies with more than 1,000 employees.

More than 70% of the corporate executives in the survey said they were “excited” by AI, and 19% of them said the tools have saved them more than 12 hours of work per week.

But nonmanagement workers had a very different take on AI. Almost 70% of this group said AI made them feel “anxious or overwhelmed,” and 40% said the tools saved them no time at all.

The Wall Street Journal reported on new findings by research firm Section, which surveyed 5,000 white-collar workers from companies with more than 1,000 employees.

More than 70% of the corporate executives in the survey said they were “excited” by AI, and 19% of them said the tools have saved them more than 12 hours of work per week.

But nonmanagement workers had a very different take on AI. Almost 70% of this group said AI made them feel “anxious or overwhelmed,” and 40% said the tools saved them no time at all.

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Tesla jumps as Musk says he expects Optimus sales next year, European and Chinese FSD approval next month

Tesla CEO Elon Musk now says he thinks the company’s Optimus robots will be for sale to the public “by the end of next year.”

According to Musk, “That’s when we are confident that there is very high reliability, very high safety, and the range of functionality is also very high.”

Like many of Musk’s other timelines, that’s later than he previously predicted. In 2024, for example, Musk said the AI robots would be for sale in 2025.

Speaking with BlackRock CEO Larry Fink on a panel today at the World Economic Forum, Musk said the robots are currently doing “simple tasks” in Tesla factories, but believes “they’ll be doing more complex tasks and be deployed in an industrial environment” by the end of this year, before going on sale to the public in 2027.

Musk forecasts a future with “billions” of AI robots that “saturate all human needs.”

On a separate topic, Musk was bullish on regulatory approval for what Tesla calls Full Self-Driving technology in markets outside the US. “We hope to get supervised Full Self-Driving approval in Europe, hopefully next month, and then maybe a similar timing for China,” he said. Musk has said in the past that the pending regulatory approval for FSD in Europe is a key reason why Tesla’s sales in the region have been tanking.

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Waymo is now offering autonomous rides in Miami

Google subsidiary Waymo announced Thursday that it’s officially open for autonomous ride-hailing in Miami, expanding the company’s coverage area to six US cities. The company will be “inviting new riders on a rolling basis” to take rides across its 60-square-mile service area, which includes the Design District, Wynwood, Brickell, and Coral Gables. Waymo said it plans to expand to Miami International Airport “soon.”

Competitor Tesla currently operates a ride-hailing service with a safety monitor in the vehicle in Austin and the Bay Area.

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Apple to promote Siri from assistant to chatbot

Bloomberg reports that Apple plans to transform its Siri assistant into a full-fledged chatbot similar to OpenAI’s ChatGPT.

The chatbot would be integrated throughout the iPhone’s operating system rather than offered as a stand-alone app. It’s expected to arrive later this year and would be separate from more incremental, non-chatbot improvements to Siri rolling out in the coming months aimed at making the existing assistant more usable.

Both updates will be powered by Google’s AI models, Bloomberg reports, but the chatbot upgrade will be more advanced and akin to the much-lauded Gemini 3.

While the difference between an assistant and a chatbot may sound subtle, it represents a meaningful shift for Apple, which has long avoided a fully conversational interface and has lagged rivals that embraced one. Any new Siri chat capabilities could also eventually extend to other Apple devices under development, including wearables such as the pin Apple is developing.

Both updates will be powered by Google’s AI models, Bloomberg reports, but the chatbot upgrade will be more advanced and akin to the much-lauded Gemini 3.

While the difference between an assistant and a chatbot may sound subtle, it represents a meaningful shift for Apple, which has long avoided a fully conversational interface and has lagged rivals that embraced one. Any new Siri chat capabilities could also eventually extend to other Apple devices under development, including wearables such as the pin Apple is developing.

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