China’s smartphone slump could strengthen Apple

China smartphone shipments fell 22% year over year in January, according to a new Bernstein research note. The drop was partly due to the timing of Lunar New Year and tough comparisons with last year, when government subsidies boosted sales, but rising memory costs are also weighing on demand — especially in the lower-end segment dominated by Chinese brands.

Low-tier shipments fell 37%, hitting brands like Honor and Vivo particularly hard, while high-end sales from Apple and Huawei held up better. Overall average selling prices rose 13%.

That could be good news for Apple, which sits at the more price-insulated upper end of the Chinese market and has been making a comeback in the country. Apple’s market share grew to 18% in January — in line with Huawei — from 14% a year earlier, while the rest of the market fell 2 percentage points to 65%.

With its scale and industry-leading margins, the iPhone maker is better positioned to absorb higher memory costs. To wit: it recently unveiled the $599 iPhone 17e, which keeps its entry price steady with its predecessor while doubling storage.