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Jon Keegan

Call your mother. Or just let AI do it for you.

With Mother’s Day just around the corner, a grim new market has emerged among the flurry of AI apps promising to help you with all the tasks in your busy life.

Like calling your elderly parents.

404 Media tried out the service from AI startup inTouch, whose website says:

“Busy life? You can’t call your parent every day — but we can.”

Users have some controls to customize the calls, and can tweak notifications and get summaries of calls. For $29.95 per month, a bland AI bot with all the charm of an insurance company customer service agent will call up your lonely mom, dad, grandparent, or “relative with dementia” and engage in some small talk about the weather, or whatever the receiver of the call wants to talk about.

Including your mom asking why her adult child won’t pick up the phone to call her.

“Busy life? You can’t call your parent every day — but we can.”

Users have some controls to customize the calls, and can tweak notifications and get summaries of calls. For $29.95 per month, a bland AI bot with all the charm of an insurance company customer service agent will call up your lonely mom, dad, grandparent, or “relative with dementia” and engage in some small talk about the weather, or whatever the receiver of the call wants to talk about.

Including your mom asking why her adult child won’t pick up the phone to call her.

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