During its first 10 days on the market in the US and China, Apple’s iPhone 17 outsold last year’s iPhone 16 by 14%, according to Bloomberg, citing Counterpoint Research. This data builds on other indicators suggesting the new iPhone is a relative hit.
Counterpoint credits the phone’s improved display, added storage, and the upgraded A19 chip for the sales boost, but we think it probably has more to do with a natural upgrade cycle.