Apple’s App Store saw an average of 850 million weekly active users at the end of 2025, up from 813 million last June, underscoring the sheer scale of its Services business even as hardware growth has slowed. The company highlighted the milestone in a year-end Services roundup, noting record App Store traffic across major markets including the US, China, India, and Japan.
Apple takes a cut of most digital transactions that run through its App Store payment system, making growth there a key driver of its increasingly important Services segment.
Apple also indicated record Apple TV viewership and Apple Music listenership, but did not disclose specific figures.