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 Trump Apple Announcement In The Oval Office with Tim Cook
President Donald Trump speaks behind an engraved glass disc presented to him by Apple CEO Tim Cook during an investment announcement at the White House (Win McNamee/Getty Images)

Apple jumps after Trump says Apple and other firms that build in the US will avoid 100% chip tariff

Apple CEO Tim Cook announced an additional $100 billion investment in US manufacturing at the White House.

Rani Molla

It looks like Apple CEO Tim Cook’s latest $100 billion US manufacturing investment was enough to get the president off his back.

 “We’re going to be putting a very large tariff on chips and semiconductors,” President Trump said during the announcement at the White House yesterday. “But the good news for companies like Apple is if you’re building in the United States or have committed to build, without question, committed to build in the United States, there will be no charge.”

The stock was up 3% premarket.

Cook unveiled  Apple’s American manufacturing program to encourage production of more iPhone parts in the US, as well as agreements with a number of American companies, including Texas Instruments, Applied Materials, and Corning.

“For the first time ever, every single new iPhone and every single new Apple Watch sold anywhere in the world will contain cover glass made in Kentucky,” Cook said, after presenting the president with a 24-karat gold and glass statue with an Apple logo that he said was made in the US.

When asked about making the whole iPhone in the US — something analysts have said is impossible without raising the price substantially — Cook punted.

“Well, if you look at the bulk of it, we’re doing a lot of the semiconductors here. We’re doing the glass here; we’re doing the face ID module here. And so there’s a ton of it, and we’re doing these for products sold elsewhere in the world. And so there’s a lot of content in there from the United States,” Cook said. “The whole thing is just the final assembly.”

Apple said on its latest earnings call that it expects a $1.1 billion hit from tariffs this quarter, after spending $800 million in its June quarter.

While Apple will still likely have to pay other tariffs, including those for shipping finished iPhones from India, and anything related to the ongoing Section 232 investigation, the chip exemption was welcome news for Apple investors.

TSMC, Nvidia, Micron, and other companies that have made similar pledges to invest in US manufacturing during Trump’s term are also up this morning.

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Amazon closes at all-time high

Fresh off strong earnings Thursday, Amazon saw its stock price end the week at a record closing high of $244.22.

The stock is up 10% so far this year.

The e-commerce and cloud giant beat analysts’ revenue and earnings, and its massive gain was responsible for more than all of the positive return delivered by the SPDR S&P 500 ETF on Friday.

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Rani Molla

Google uses an AI-generated ad to sell AI search

Google is using AI video to tell consumers about its AI search tools, with a Veo 3-generated advertisement that will begin airing on TV today. In it, a cartoonish turkey uses Google’s AI Mode to plan a vacation from its farm before it’s eaten for Thanksgiving.

Like other AI ad campaigns that have opted to depict yetis or famous artworks rather than humans, Google chose a turkey as its protagonist to avoid the uncanny valley pitfall that happens when AI is used to generate human likenesses.

Google’s in-house marketing group, Google Creative Lab, developed the idea for the ad — not Google’s AI — but chose not to prominently label the ad as AI, telling The Wall Street Journal that consumers don’t actually care how the ad was made.

Google’s in-house marketing group, Google Creative Lab, developed the idea for the ad — not Google’s AI — but chose not to prominently label the ad as AI, telling The Wall Street Journal that consumers don’t actually care how the ad was made.

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Rani Molla

Amazon, Alphabet, Meta, and Microsoft combined spent nearly $100 billion on capex last quarter

The numbers are in and tech giants Amazon, Alphabet, Meta, and Microsoft spent a whopping $97 billion last quarter on purchases of property and equipment. That’s nearly double what it was a year earlier as AI infrastructure costs continue to balloon and show no sign of stopping. Amazon, which reported earnings and capital expenditure spending that beat analysts’ expectations yesterday, continued to lead the pack, spending more than $35 billion on capex in the quarter that ended in September.

Note that the data we’re using here is from FactSet, which strips out finance leases when calculating capital expenditures. If those expenses were included the total would be well over $100 billion last quarter.

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