Apple closes near session highs after report it’s planning an AI web search tool like ChatGPT
Shares of Apple closed near session highs, getting an extra jolt near the end of the trading day following a report from Bloomberg that the iPhone maker is planning on launching its own AI-powered search tool next year that will compete with similar ones from OpenAI and Perplexity. The “answer engine,” dubbed World Knowledge Answers, is part of a larger AI overhaul of its Siri assistant that Apple has so far failed to deliver.
Apple reached an agreement with Google to “evaluate and test” the underlying tech behind part of this AI Siri. Bloomberg previously reported that Apple is in talks with Google over using Gemini to power Siri.
The news comes one day after a US court ruling on Google’s monopoly case that left its commercial relationship with Apple little changed.
Apple reached an agreement with Google to “evaluate and test” the underlying tech behind part of this AI Siri. Bloomberg previously reported that Apple is in talks with Google over using Gemini to power Siri.
The news comes one day after a US court ruling on Google’s monopoly case that left its commercial relationship with Apple little changed.