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BROAD-CAST

Americans watched YouTube more than any other platform on TVs in February

YouTube’s share of TV usage has increased 53% in the last two years, per Nielsen.

3/28/25 6:07AM

When it first landed on Apple devices, the YouTube app icon was a little, beige, vintage-looking cartoon TV. It stuck with that for years before eventually distancing itself from the older, more familiar medium, switching in its distinctive red play button — an icon that’s gently seared itself into the minds of billions.

Now, years on, YouTube seems to be taking over the medium it once mimicked.

Big(ger) screen

According to February data from Nielsen’s Media Distributor Gauge report, YouTube was the most-watched platform across US televisions, taking an 11.6% share of screen time and topping the distributor list for only the second time since Nielsen began tracking the data.

Put another way: Americans watched YouTube on their TVs more than anything else — more than Disney (and all of its entities), NBC, Paramount, Fox, Netflix. Everything.

YouTube, which Google acquired in 2006, having clinched the top spot again underscores the growing shift in how people are consuming content from the platform, with its CEO last month confirming that people are watching on their TVs more than their phones for the first time.

Apart from the two YouTube instances and a high jump from NBC during its Olympics coverage, which saw the company take a record 13.4% share of TV usage in August last year, the Walt Disney Company has been winning the war for American eyeballs, with channels like ESPN, ABC, and its streaming services all counting toward its overall share. Indeed, thanks mostly to the ESPN-aired College Football Playoffs, Disney made up 12% of TV usage in January — its highest monthly total so far.

While Nielsen has made only distributor figures from November 2023 onward public, it revealed that YouTube accounted for just 7.9% of American TV viewing time in February 2023, meaning the number of us who’ve been switching on our TV sets to tune in to the latest offerings from Mr Beast et al. has jumped 53% in just two years.

Jon Keegan

40m

Apple announces extra-slim iPhone Air, iPhone Pro with longer battery life, updated AirPods Pro 3 with live language translation, and refreshed Apple Watch line

At today's "Awe dropping" Apple event, the company announced its yearly refresh of the iPhone lineup. The new iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max were joined by a brand new iPhone — the iPhone Air — a super-thin model with tougher glass, and faster processors.

Apple shares dipped on news of the products releases and is down about 1.4% on the day in afternoon trading.

The company also announced an updated Apple Watch line — Series 11, SE3, and Ultra 3 —with new features like 5G, high blood pressure detection, 24 hour battery life and satellite communication.

Apple launched new AirPods Pro 3 with AI-powered live language translation, a new heart rate sensor, and 8 hours of battery life with improved active noise cancellation.

The price of the iPhone 17 Pro’s $1,099 price is a $100 increase from its predecessor, but with double the iPhone 16 Pro’s base storage. The iPhone 17 starts at $799, the iPhone 17 Pro Max starts at $1,199 and the new iPhone Air takes the place of the now defunct iPhone Plus, starting at $999.

This is a developing story.

Rani Molla

Tesla could sell a record number of vehicles in the US this quarter

That won’t be enough to keep full-year global sales from falling.

Guy waving an American flag in a tiny Tesla Cybertruck

Claire Yubin Oh & Jon Keegan

Nebius soars after signing a 5-year deal with Microsoft to supply nearly $20 billion worth of AI computing power

Artificial intelligence infrastructure group Nebius jumped more than 50% in early trading on Tuesday after the company announced after the close on Monday a major deal to supply computing power for Microsoft’s AI operations.

Under the agreement, Nebius — which rose from the ashes of Russian tech giant Yandex — will provide Microsoft “access to dedicated GPU infrastructure capacity in tranches at its new data center in Vineland, New Jersey over a five-year term.” The New Jersey data center has a capacity of 300 megawatts. The total contract value through 2031 is $17.4 billion, though, if further capacity is required, the contract value could rise to $19.4 billion.

The deal represents a sizable portion of Microsoft’s proposed annual capital expenditure on AI, which is expected to reach $120 billion by the end of fiscal 2026.

Nebius and competitor CoreWeave are both on the short list of startups that Nvidia has invested in. Nvidia’s small stake in the former is now worth about $120 million.

Nebius announces multi-billion dollar agreement with Microsoft for AI infrastructure

The deal represents a sizable portion of Microsoft’s proposed annual capital expenditure on AI, which is expected to reach $120 billion by the end of fiscal 2026.

Nebius and competitor CoreWeave are both on the short list of startups that Nvidia has invested in. Nvidia’s small stake in the former is now worth about $120 million.

President Trump hosts tech executives and their guests to a dinner at the White House in the Oval Office.

Here are the Trump ties among the tech leaders who had dinner at the White House

Many of the attendees have donated to, vocally supported, or even worked for the president.

Jon Keegan24h

Rani Molla

9/8/25

Tesla’s EV market share declined to 38% in August

In August, Tesla’s share of the US EV market fell to 38%, according to new data from Cox Automotive reported by Reuters. Tesla’s market share fell below 50% for the first time last year, as competitors’ EVs began hitting the market. Now, as Tesla’s own sales slip more drastically than they had last year, it’s giving up even more ground. Tesla’s market share fell from 48.7% in June to 42% in July to 38% in August, according to Reuters. That slide has come even as buyers rushing to take advantage of the federal tax credit that ends this month provide a near-term boon for sales at Tesla and other EV makers.