Amazon is making a new smartphone more than a decade after its Fire Phone flop
More than a decade after Amazon ditched its short-lived Fire Phone, the tech giant is back with a new smartphone, Reuters reports. The new device, internally dubbed “Transformer,” is meant to “sync with home voice assistant Alexa and serve as a conduit to Amazon customers throughout the day.”
The effort comes as Amazon races to upgrade Alexa with generative-AI capabilities. It also reflects a broader shift across Big Tech: from Apple to Google to OpenAI, companies are vying to create and control the devices through which consumers access AI — widely seen as the next major computing platform.
The effort comes as Amazon races to upgrade Alexa with generative-AI capabilities. It also reflects a broader shift across Big Tech: from Apple to Google to OpenAI, companies are vying to create and control the devices through which consumers access AI — widely seen as the next major computing platform.
