A timeline of two years of chaos at Elon Musk’s X
The company has shed a jawdropping $35 billion in value in just two years. Let that sink in.
This week marks two years since Elon Musk closed on his court-ordered $44 billion purchase of Twitter. To say this has been a chaotic two years for the company is an understatement. Musk’s erratic leadership of the company during this period resulted in a flood of hate speech and misinformation on the platform, driving away major advertisers and millions of users as the platform became increasingly spammy and politicized.
During this time, Musk underwent a conversion to a full-on MAGA warrior, using his personal wealth and platform to help return Donald Trump to the White House in next week’s presidential election.
Lawsuits over unpaid bills, executive compensation for employees he fired, and regulatory scrutiny from the US and foreign governments find the platform worth a fraction of its value as CEO Linda Yaccarino struggles to turn X into Musk’s vision of an “everything app” for news, entertainment, banking, and even dating.
We’ve collected some of the major events during this period to try to understand all that has happened at the company, and created an interactive timeline to explore the highs and lows of the past two years.
Source data: Tow Center for Digital Journalism’s Platforms and Publishers Timeline; Sherwood research.