Sherwood
Monday Mar.31, 2025

🍁 Canadians are ticked off

An employee places "Buy Canadian Instead" signs on a shelf at a liquor store in Vancouver, British Columbia, Canada, March 10, 2025.
(Photo by Liang Sen/Xinhua via Getty Images)
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Hey Snackers,

Remember when you first joined Facebook and it was a place to connect with friends and family (and maybe low-key see what your exes were up to)? Well, Meta wants to bring back that OG experience just like Starbucks CEO Brian Niccol is trying to bring back the ’90s vibe at the stores via Sharpies and hug mugs.” Both of these moves sort of make sense when put in the context of Americans increasingly feeling lonely and wanting more “real connections,” but as nostalgic as we are, it’s hard to trust Corporate America to solve that problem.

The stock market slumped into the weekend on Friday over turmoil with tariffs and tech. Stocks tumbled and dip buyers were nowhere to be found. The S&P 500 fell just shy of 2%, the Russell 2000 was down 2.1%, and the Nasdaq 100 ended off 2.6%. Consumer discretionary, communication services, tech, and industrials were the worst-performing S&P 500 sector ETFs, all down more than 2%. Credit spreads also hit their widest levels of the year, signaling enhanced fear about a US economic slowdown.

How sweet it quiz… Test your knowledge on recent stories with our Snacks Seven Quiz:

  • Which fast-food chain had the highest percentage of errors in drive-thru orders?

Check your answer.

Canadians are ticked off. They may even be peeved enough to permanently doom American brands.

The tariff spat with Canada has stoked Canadian nationalism at grocery stores and retail chains, with American imports getting snubbed by shoppers and even the Canadian tech industry rising up to help residents buy local. 

The evidence is everywhere. Sales of Canadian products in Loblaw grocery stores were up more than 10% in February. The Liquor Control Board of Ontario reported that it stopped selling more than 3,600 US products, which generated $965 million in annual sales. And a recent study of Canadian flight bookings to the States showed demand is down more than 70% compared to the same time last year.

Look no further than Maple Scan, an app created by Calgary-based coder Alexander Ivanov in response to the boycotts. The app came together in a few days, was released February 11, and has been downloaded 80,000 times by shoppers seeking Canadian replacements for everyday commodities like drinks, condiments, or peanut butter. So far, the list of items that users have scanned totals more than 50,000 at stores across Canada. 

Yeah, Canada’s ticked off, but what’s worth considering for investors is that this might be a permanent shift toward Canadians opting for domestic brands after years of just buying American because it was easy. A long-term change in purchasing behavior could threaten the annual $762 billion in trade the US does with its biggest trading partner.

What, you think we stand on guard for thee was just a line in a song?

The Takeaway


For Americans, the tariff fight might be flying under the radar or perhaps largely brushed off. This fundamentally misunderstands the situation. For Canadians, this is a bare-knuckle fight they won’t concede easily, and could permanently turn a generation against the brands of their southern neighbor. 

Canada’s got a goal to beat the tariffs, an assist from Maple Scan, and one heck of a fight. That’s a Gordie Howe hat trick if I’ve ever seen one.

Read the full story here.

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The Best Thing We Read Today

The clock never stops ticking on America’s national debt problem

The Congressional Budget Office warned that the US government could run out of money as early as May — and that’s just the short-term concern.

The bigger problem.

What Else We're Snackin'

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Snack Fact of the Day

Americans watch YouTube on their TVs more than any other platform.

Events

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February Job Openings. March ISM Manufacturing PMI. Earnings expected from Cal-Maine Foods 

W

 Earnings expected from Restoration Hardware and BlackBerry

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 ISM Services PMI. Earnings expected from Lamb Weston and Conagra

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March jobs report

1 The rankings are based on submitted applications and public company database research, with winners selected based on their fiscal-year revenue growth percentage over a three-year period.

2 Mode Mobile recently received their ticker reservation with Nasdaq ($MODE), indicating an intent to IPO in the next 24 months. An intent to IPO is no guarantee that an actual IPO will occur.

3 Please read the offering circular and related risks at invest.modemobile.com. This is a paid advertisement for Mode Mobile’s Regulation A+ Offering.

Past performance is no guarantee of future results. Investing in private company securities is not suitable for all investors because it is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities.

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