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McDonald’s is served its first lawsuit after a Quarter Pounder E. coli outbreak

Nia Warfield / Friday, October 25, 2024
Issues under the arches (Mario Tama/Getty Images)
Issues under the arches (Mario Tama/Getty Images)

Fast-food safety crisis… McDonald’s was hit with its first lawsuit in connection with an E. coli outbreak in some of its Quarter Pounder burgers. Refresher: McD’s stock sank 5% Wednesday after the CDC issued a food-safety alert tying the popular burger to 49 illnesses and one death in 10 US states. Regulators investigating the fast-food co have not confirmed which ingredient was contaminated, but suggested it could be onions. McDonald’s said it’s taken Quarter Pounders off a fifth of its US stores’ menus. Meantime, the FDA said it was investigating McD’s supplier Taylor Farms as a potential source of the spoiled onions; TF said it has recalled four types of its onions so far.

  • McDonald’s says that its top priority is “serving customers safely” and that the affected ingredients have “very likely” worked their way out of its supply chain.

  • The CDC says that the “true number of sick people is likely much higher than the number reported.”

Burrito blow-up… Investors fear the Quarter Pounder crisis could morph into a Chipotle-level disaster. In 2015, the burrito chain suffered from a years-long E. coli and norovirus outbreak that affected 1K+ diners and resulted in a $25M fine (the largest ever for a food-safety case at the time). Chipotle’s reputation and stock price plummeted, wiping out $6B of its market cap in just a year. For McDonald’s, the Quarter Pounder debacle isn’t its first food crisis, but it could be a meatier one:

  • Unwrapped: In 2018, McD’s removed salads from thousands of restaurants after they were linked to nearly 400 cases of intestinal illnesses. But salads aren’t key to the chain’s biz — like burgers — and the brand’s stock didn’t take too big a hit.

One mistake can leave a bad taste… While some analysts say the McDonald’s outbreak could be more limited than other food-safety crises, rivals like Taco Bell and KFC are reacting by pulling onions off some menus. The outbreak could be another burn for McD’s, which has had slower restaurant sales this year. Look for more updates Tuesday, when the beleaguered burger co drops earnings.

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