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You’re thinking about short squeezes all wrong

The most important part of a “short squeeze” is the buyer’s binge.

Luke Kawa
7/24/25 2:22PM

Amid the return of many, many meme-stock-esque market conniptions this week, I think we need to change the way we think about short squeezes.

One of the reasons why certain stocks become meme stocks is because they have an elevated share of short interest. This, to my mind, is for two reasons:

  • When you’re buying a stock without much in the way of a fundamental catalyst, it helps to have a ready-made candidate who “has” to buy from you at a higher price.

  • It creates an “us against them” mentality that’s useful in forming and binding together a group of committed buyers on internet forums.

(If we’re assuming every stock buyer is then directly registering their shares to remove them from the pool of potential borrowers, sure, that’s a different potential angle. I have not seen ample evidence of this dynamic occurring en masse recently, but I can’t rule it out.)

What is striking about some of these massive rallies in stocks is the magnitude of the explosion in flows. Kohl’s traded over 200 million shares on Tuesday. Opendoor Technologies traded nearly 1.9 billion on Monday.

This raises a thorny point: not everyone who’s buying can sell to a short seller. The more volumes get plowed into a stock by different enthusiastic buyers, the more likely (read: certain) it is that many of them become reliant on a similarly minded “greater fool” to profit, not forcing a short seller to take their ball and go home. 

Let’s turn back to Kohl’s. On Tuesday, volumes were over 200 million. As of the end of June, a little over 53 million shares were sold short.

Hypothesize a world where short interest went completely to zero that session. Definitionally, that means short sellers closing their positions would have amounted to only about one-quarter of the volume. In all likelihood, that didn’t happen. It’s just a greater number of traders making money off other traders waiting to make money off shorts.

Looking at the “DORK” stocks, as my colleague David Crowther dubbed them (adding Krispy Kreme and Rocket Cos to complete the quartet with Opendoor and Kohl’s), you can see how much buying power, rather than giving-up-on-selling-short power, reigns supreme.

I looked at how much volume rose during each stock’s highest-volume day compared to their monthly average at the end of Q2, then divided that by the number of shares sold short at the end of Q2, per exchange data.

Loosely, think of that as, “How many times could the entire short position have gone to zero that day based on the increase in volumes alone?” Then, I looked at the weekly return for each stock at its peak, as of 2:40 p.m. ET on Thursday.

The results are pretty stark, especially at the extremes of these already extreme examples:

Rocket Labs has by far the most boring chart of all of these this week, and the net increase in volumes relative to its average wouldn’t have even been enough to send short interest to zero on Thursday. On the other hand, the extra volume in Opendoor on Monday was enough for that to have gone to nothing 13 times over.

Many events that we might colloquially refer to as “short squeezes” are buyer’s binges (and, in the event that much of the activity is taking place through bullish bets in the options market, gamma squeezes).

Short squeezes are really just the friends you made buying along the way — who unavoidably become part of your exit strategy.

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The K-shaped economy, in one chart

The idea of a “K-shaped recovery” — relatively affluent Americans doing well, while those lower on the income spectrum struggle mightily — was in vogue as the US economy emerged from its Covid-induced recession in 2020.

A few years of better wage growth for lower earners helped put a dent in this trend, but now, the “K-shaped economy” is back in a big way:

BofA Institute chart on income growth

Liz Everett Krisberg, head of the Bank of America Institute, and senior economist David Michael Tinsley wrote in a new report (emphasis ours):

The labor market slowdown appears to be impacting lower-income households, in particular. According to Bank of America deposit data, after-tax wage and salary growth slipped to just 0.9% year-over-year (YoY) for lower-income households in August — the smallest gain since the start of the series in 2016. Wage growth for higher-income households, on the other hand, rose to 3.6% YoY, the highest growth rate since November 2021. This growing divergence between income cohorts is also reflected in spending trends, with credit and debit card spending growth easing for lower-income households but accelerating for higher-income ones.

Deteriorating labor market outcomes for lower-income and traditionally marginalized groups sucks. Full stop.

From a macroeconomic perspective, however, remember that the top 40% of earners drives over 60% of US consumer spending. That means any easing of nominal consumption growth at the lower end of the income scale can be more than offset by a similar-sized pickup in spending growth at the upper end.

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Opendoor soars as cofounders Keith Rabois and Eric Wu added to board of directors, Shopify COO Kaz Nejatian appointed as new CEO

Opendoor Technologies is soaring after announcing that two of the online real estate company’s cofounders, Keith Rabois and Eric Wu, have been added to its board of directors. Rabois will serve as chairman.

The company said Wu and Rabois’ venture capital firm is buying $40 million in Opendoor stock via a private investment in public equity (PIPE) financing.

In addition, Opendoor has poached Shopify COO Kaz Nejatian to serve as its new CEO after Carrie Wheeler resigned in mid-August.

“Literally there was only one choice for the job: Kaz. I am thrilled that he will be serving as CEO of Opendoor,” Rabois said.

The company touted in its press release that it’s “going into founder mode” with these additions, with lead independent director Eric Feder championing this injection of “founder DNA.”

That exact phrase, “founder DNA,” was used by Eric Jackson, architect of the initial rally and social interest in Opendoor, as he openly campaigned for these very two individuals to be added to the board.

This underscores how far the company is willing to go in embracing a new strategy of listening to its investors (particularly the most prominent one, it seems!) as management aims to engineer a fundamental turnaround in its business to match the optimism embedded in its stock price.

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“Pokemon” trading cards skyrocketing in value and GameStop’s collectibles business taking off are two sides of the same coin


The Wall Street Journal’s fantastic piece “The Hot Investment With a 3,000% Return? Pokémon Cards” includes this vignette:

“...the cards caught fire among amateur investors during the pandemic. As some investors banded together to spark the GameStop meme stock mania, a more fringe group of traders, also stuck at home and armed with cash from government stimulus, began scooping up Pokémon cards.”

And the connection between “Pokemon” cards and the video game retailer is in fact even closer than that:

GameStop’s collectibles business played a big role in why it smashed Q2 revenue expectations! Sales in this segment exceeded $227 million, while the two analysts that provided forecasts had an average estimate of $170.4 million. Fiscal year to date, sales of collectibles make up 25.8% of its revenues, up from 16.4% at this time last year.

The company significantly expanded its footprint in the “Pokemon” trading card world in 2024 by launching in-store buying and selling of individual cards, and introduced Power Packs,” which include one card graded at 8 or above by the Professional Sports Authenticator, in its most recent quarter.

As a 35-year-old man who still plays Pokemon (Nuzlockes are peak math + strategy entertainment!), thinks the release of Pokemon Go marked the peak for Western civilization, and considers Christmas 1998 to be the second-best day of his life because it’s when he got Pokemon Red, I personally view the outperformance of Pokemon cards as being indicative of the power of nostalgia coupled with a drop-off in child rearing by millennials, leaving more room for discretionary purchases and investments.

And the nostalgia business seems like a great place to be.

“...the cards caught fire among amateur investors during the pandemic. As some investors banded together to spark the GameStop meme stock mania, a more fringe group of traders, also stuck at home and armed with cash from government stimulus, began scooping up Pokémon cards.”

And the connection between “Pokemon” cards and the video game retailer is in fact even closer than that:

GameStop’s collectibles business played a big role in why it smashed Q2 revenue expectations! Sales in this segment exceeded $227 million, while the two analysts that provided forecasts had an average estimate of $170.4 million. Fiscal year to date, sales of collectibles make up 25.8% of its revenues, up from 16.4% at this time last year.

The company significantly expanded its footprint in the “Pokemon” trading card world in 2024 by launching in-store buying and selling of individual cards, and introduced Power Packs,” which include one card graded at 8 or above by the Professional Sports Authenticator, in its most recent quarter.

As a 35-year-old man who still plays Pokemon (Nuzlockes are peak math + strategy entertainment!), thinks the release of Pokemon Go marked the peak for Western civilization, and considers Christmas 1998 to be the second-best day of his life because it’s when he got Pokemon Red, I personally view the outperformance of Pokemon cards as being indicative of the power of nostalgia coupled with a drop-off in child rearing by millennials, leaving more room for discretionary purchases and investments.

And the nostalgia business seems like a great place to be.

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