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Wall Street 2026 outlook and S&P 500 forecasts (binoculars)
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Wall Street has great expectations for the next year in the stock market

Stock watchers are pretty bullish about the coming year — as they typically are — with eyes on the Fed and whether the AI boom will still have legs. BofA is a little skeptical.

With end-of-year outlooks largely in — Bank of America equity analysts dropped theirs Tuesday — we figured it was worth taking stock of the prognostications from some of Wall Street’s more high-profile equity strategy shops.

True to form, these professional market watchers are bullish. Not shocking, considering the institutional biases of those employed by the securities industry — and the fact that the stock market usually does rise.

More interesting are the rationales for their projections, which largely center on two key issues facing investors and traders: the paths forward for the AI investment boom and the Federal Reserve.

Deutsche Bank equity strategists see the largest jump, thanks to a combination of robust earnings growth in 2026 and price-to-earnings multiples that they expect to stay near some of the most elevated levels we’ve seen since the dot-com boom of the late 1990s.

“We expect multiples to sustain if not push higher against the backdrop of a robust demand-supply balance for equities,” Deutsche Bank analysts captained by Binky Chadha wrote.

Morgan Stanley analysts are only slightly less optimistic, writing in their outlook — issued in the middle of November — that another factor that may keep valuations elevated will come from easier monetary policy than is currently baked into the market prices. (For more on how the Fed and interest rates affect valuations, read this.)

“We think that moderate weakness in lagging labor data and the administration’s desire to ‘run it hot’ will lead to an accommodative monetary policy backdrop involving both rates and the balance sheet,” wrote MS analysts led by Mike Wilson.

RBC equity analysts, led by Lori Calvasina, also see a helpful hand coming from expected Federal Reserve rate cuts.

“Fighting the Fed doesn’t make sense,” they wrote, adding that “historically, when the Fed has made modest cuts in a
12-month period that amount to 1% or less, the S&P 500 has gone up by 13.3% on average during that same time period.”

JPMorgan’s call for the index rising to 7,500 next year likewise hinges on the US central bank.

In the report, written by Dubravko Lakos-Bujas and team, they say that view “is anchored on our JPM Economics view of two more cuts followed by an extended pause. However, should the Fed ease policy further (due to improving inflation dynamics), we see greater upside with the S&P 500 surpassing 8,000 in 2026.”

Goldman Sachs’ team of analysts led by Peter Oppenheimer who see the S&P 500 at 7,600 next year — likewise think high price-to-earnings multiples might actually now be normal, reflecting lower interest rates and higher earnings.

“While valuations are very high today relative to history, multiples have generally trended higher during the last several decades,” they wrote. “This trend can largely be explained by the trend lower in interest rates and higher in corporate profitability.”

AI air pocket ahead?

Rivaling the Fed as an analytical input is the path forward for the AI investment boom that’s been driving both the economy and the markets this year.

HSBC analysts led by Nicole Inui think another year of high-flying gains could be in the cards, partly driven by continued big spending from hyperscalers.

“Our base case is for the Fed to remain on hold, the economy to slow but remain resilient as AI capex spend accelerates, and earnings growth to maintain a double-digit pace — buoyed by tech and AI but also broadening to other sectors benefiting from AI spend, adoption, and easier comps,” they wrote.

Likewise, Venu Krishna and colleagues at Barclays (target of 7,400 in ’26) predict the “AI story keeps rolling, despite recent volatility sparked by capex and financing concerns, as compute demand continues to scale and monetization grows to encapsulate paid users, ads, and enterprise/agents.”

On the less bullish side, Savita Subramanian’s team of stock analysts at Bank of America sees more lackluster results in 2026, after three sizzling years of market gains led by megacap tech companies.

“On AI, in our view, investors should get ready for an air pocket. Monetization is to be determined (TBD) and power is the bottle neck and will take a while to build out,” they wrote, adding that “for now investors are buying the dream.”

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Microsoft is in talks to shift its custom chip business to Broadcom from Marvell, The Information reports

The Information’s profile of custom chip specialist Broadcom includes this tidbit:

“And now Microsoft is also in talks to design future chips with Broadcom, which would involve Microsoft switching its business from Marvell, another maker of custom chips, according to one person involved in the discussions.”

Shares of Marvell Technology briefly dipped into the red after this report hit the wires, but then pared that drop to trade modestly higher. The company codesigns the Maia line of ASICs for Microsoft that are custom-built for Azure. Microsoft is its second-biggest hyperscaler client, behind Amazon.

Marvell tumbled on a ho-hum earnings report earlier this week before going on to surge after CEO Matt Murphy offered a $10 billion revenue target for its upcoming fiscal year, which was above analysts’ expectations.

Perhaps this is a bit of Information fatigue, given how Microsoft was quick to deny a report from the outlet earlier this week about how the tech giant lowered its sales targets for AI products.

markets

Memory stocks soar as AI supporting cast repairs damage from steep November declines

There’s not much rhyme or reason to it, but memory stocks are ending the week with a stellar showing.

Shares of high-bandwidth memory specialist Micron, hard disk drive sellers Seagate Technology Holdings and Western Digital, and flash memory company Sandisk are all rising today.

Three of these stocks dropped about 20% in November as credit risk seeping into AI and a downturn in speculative momentum stocks weighed on the theme, with Sandisk faring the worst.

Micron, Western Digital, and Seagate have all since rebounded strongly and are about 5% or less from reclaiming all-time highs, while Sandisk has made up the least ground.

While GPUs (and, more recently, TPUs) get most of the headlines, data centers also need a boatload of memory chips that store information and feed it to those processors.

markets

Ulta soars as Q3 beat sparks flood of price target hikes

Ulta’s latest makeover is happening on Wall Street. Shares leapt Friday morning as analysts hiked their price targets after the beauty retailer topped Q3 estimates and raised its full-year outlook after the bell Thursday.

Earnings came in at $5.14 per share, handily beating analyst expectations of $4.64. Revenue also topped estimates at $2.86 billion, compared with the $2.72 billion expected. Ulta has benefited from resilient beauty spending, even as consumers pull back elsewhere and hunt more aggressively for discounts.

Ulta now expects full-year net sales of about $12.3 billion, up from a prior forecast of $12.0 billion to $12.1 billion. The retailer also lifted its earnings outlook to $25.20 to $25.50 per share, up from $23.85 to $24.30 previously. This marks Ulta’s second straight quarter of hiking its sales and profit forecast. Analysts are taking note:

  • Goldman Sachs maintained its “buy” rating and raised its price target to $642 from $584.

  • DA Davidson maintained its “buy” rating and raised its price target to $650 from $625.

  • JPMorgan maintained its “outperform” rating and raised its price target to $647 from $606.

  • Baird maintained its “outperform” rating and hiked its price target to $670 from $600.

  • Telsey Advisory maintained its “outperform” rating and raised its price target to $640 from $610.

  • Piper Sandler maintained its “outperform” rating and raised its price target to $615 from $590.

  • Canaccord Genuity maintained its “neutral” rating and raised its price target to $674 from $654.

markets

Southwest cuts its earnings outlook on lost revenue due to government shutdown

Another big four airline has put a price tag on the 43-day government shutdown.

Southwest Airlines on Friday said lower revenue due to a temporary decline in demand during the shutdown, together with higher fuel costs, will ding its annual earnings before interest and taxes by between $100 million and $300 million. The carrier lowered its full-year EBIT outlook to $500 million, down from a prior range of $600 million to $800 million.

According to Southwest’s filing, bookings have returned to previous expectations following the end of the shutdown. Its shares dipped down about 1% in premarket trading.

The carrier joins Delta Air Lines in assigning a cost to the government closure. Earlier this week, Delta said the shutdown would cost it $200 million in the fourth quarter.

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