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The box business is shuttering plants fast
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Box Cutters

US box factories are folding fast

They say it’s because of tariffs. But it could set the business up for a profitable pop if demand is a smidge better than expected.

Matt Phillips

Cardboard box makers in the US have announced plans to shutter, in aggregate, about 9% of their production capacity this year.

The sharp reductions will put roughly 2,500 people out of work in an industry that — because of the cardboard box’s ubiquity in shipping — sometimes serves as something of a bellwether for large swaths of the US economy.

“The industry has not made such dramatic capacity moves since the GFC,” paper and forest products industry stock analysts at Citi wrote, using the shorthand for the global financial crisis of 2008 that set off a sharp recession. “We count seven mill closure announcements in total this year.”

The most recent came last week, when International Paper announced it would be closing two mills in Georgia where roughly 1,100 people worked in total. It was the latest in a string:

  • January 2025: Ohio-based packaging company Greif announced plans to close its Fitchburg, Massachusetts, cardboard plant, where roughly 70 worked.

  • February 2025: IP announced it will close a cardboard plant in Campti, Louisiana, employing 470.

  • May 2025: Georgia-Pacific said it will shut a plant in Cedar Springs, Georgia, costing 535 people their jobs.

  • May 2025: Smurfit-Westrock said it will shutter a cardboard factory in Forney, Texas, where the first round of layoffs included 200.

  • July 2025: Canadian paper giant Cascade said it would shut a Niagara, New York, plant, eliminating all 123 workers.

The capacity reductions offer a glimpse of the way the Trump administration’s push for tariffs continue to ripple through the US economy, even in industries such as corrugated containers that face little foreign competition.

That’s because a lot of American boxes — about 10% to 15% of the US industry’s capacity, according to Barclays’ analysts — are used to send US exports abroad.

Such exports are expected to slow sharply this year and potentially shrink in 2026, amid disruptions related to tariffs and trade tensions.

“The biggest risk for the US containerboard industry in 2025, in our view, is around trade flows,” Barclays analysts wrote in an industry note. “As exports reduce, it could lead to excess supply in the domestic market and lower utilization rates.”

Those utilization rates — essentially how much a factory is producing versus what it could produce if it were running full blast — are a big deal in the manufacturing business.

That’s where the recent closures could provide an interesting opportunity for traders who might be looking for stocks with some potential profit upside.

Wall Street analysts following box makers like International Paper, Packaging Corp. of America, or Smurfit Westrock suggest that the sharp cuts to the industry’s US capacity could push the utilization rate, which has been around 87.5%, back to the low 90% area.

Higher utilization can produce bigger profits. That’s because a manufacturer’s fixed costs like rent, interest payments, annual salaries, and depreciation represent a lower share of each unit produced as a factory operates at rates closer and closer to it peak potential output.

And that’s a powerful thing — provided that demand and prices don’t fall off a cliff, which they haven’t.

On the other hand, the market already understands this and has clearly priced it in.

That’s why despite tariff trouble and factory closures, these stocks still aren’t dirt cheap. IP and Packaging Corp. trade at nearly 20x forward earnings, while Smurfit Westrock is a bit more affordable at 14x, per FactSet data.

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Microsoft is in talks to shift its custom chip business to Broadcom from Marvell, The Information reports

The Information’s profile of custom chip specialist Broadcom includes this tidbit:

“And now Microsoft is also in talks to design future chips with Broadcom, which would involve Microsoft switching its business from Marvell, another maker of custom chips, according to one person involved in the discussions.”

Shares of Marvell Technology briefly dipped into the red after this report hit the wires, but then pared that drop to trade modestly higher. The company codesigns the Maia line of ASICs for Microsoft that are custom-built for Azure. Microsoft is its second-biggest hyperscaler client, behind Amazon.

Marvell tumbled on a ho-hum earnings report earlier this week before going on to surge after CEO Matt Murphy offered a $10 billion revenue target for its upcoming fiscal year, which was above analysts’ expectations.

Perhaps this is a bit of Information fatigue, given how Microsoft was quick to deny a report from the outlet earlier this week about how the tech giant lowered its sales targets for AI products.

markets

Memory stocks soar as AI supporting cast repairs damage from steep November declines

There’s not much rhyme or reason to it, but memory stocks are ending the week with a stellar showing.

Shares of high-bandwidth memory specialist Micron, hard disk drive sellers Seagate Technology Holdings and Western Digital, and flash memory company Sandisk are all rising today.

Three of these stocks dropped about 20% in November as credit risk seeping into AI and a downturn in speculative momentum stocks weighed on the theme, with Sandisk faring the worst.

Micron, Western Digital, and Seagate have all since rebounded strongly and are about 5% or less from reclaiming all-time highs, while Sandisk has made up the least ground.

While GPUs (and, more recently, TPUs) get most of the headlines, data centers also need a boatload of memory chips that store information and feed it to those processors.

markets

Ulta soars as Q3 beat sparks flood of price target hikes

Ulta’s latest makeover is happening on Wall Street. Shares leapt Friday morning as analysts hiked their price targets after the beauty retailer topped Q3 estimates and raised its full-year outlook after the bell Thursday.

Earnings came in at $5.14 per share, handily beating analyst expectations of $4.64. Revenue also topped estimates at $2.86 billion, compared with the $2.72 billion expected. Ulta has benefited from resilient beauty spending, even as consumers pull back elsewhere and hunt more aggressively for discounts.

Ulta now expects full-year net sales of about $12.3 billion, up from a prior forecast of $12.0 billion to $12.1 billion. The retailer also lifted its earnings outlook to $25.20 to $25.50 per share, up from $23.85 to $24.30 previously. This marks Ulta’s second straight quarter of hiking its sales and profit forecast. Analysts are taking note:

  • Goldman Sachs maintained its “buy” rating and raised its price target to $642 from $584.

  • DA Davidson maintained its “buy” rating and raised its price target to $650 from $625.

  • JPMorgan maintained its “outperform” rating and raised its price target to $647 from $606.

  • Baird maintained its “outperform” rating and hiked its price target to $670 from $600.

  • Telsey Advisory maintained its “outperform” rating and raised its price target to $640 from $610.

  • Piper Sandler maintained its “outperform” rating and raised its price target to $615 from $590.

  • Canaccord Genuity maintained its “neutral” rating and raised its price target to $674 from $654.

markets

Southwest cuts its earnings outlook on lost revenue due to government shutdown

Another big four airline has put a price tag on the 43-day government shutdown.

Southwest Airlines on Friday said lower revenue due to a temporary decline in demand during the shutdown, together with higher fuel costs, will ding its annual earnings before interest and taxes by between $100 million and $300 million. The carrier lowered its full-year EBIT outlook to $500 million, down from a prior range of $600 million to $800 million.

According to Southwest’s filing, bookings have returned to previous expectations following the end of the shutdown. Its shares dipped down about 1% in premarket trading.

The carrier joins Delta Air Lines in assigning a cost to the government closure. Earlier this week, Delta said the shutdown would cost it $200 million in the fourth quarter.

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