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Pants and shirts made in Vietnam sit on a shelf for sale at a store in Washington, DC (Roberto Schmidt/Getty Images)

UBS analyst: Tariffs could trigger mass inventory pileups, store closures for soft-line retailers

Higher costs and a looming inventory glut could force retailers to compete for wallets like never before.

Retail stocks have unraveled amid recent market volatility, with the ongoing tariff back-and-forth rattling an industry deeply reliant on imports. The SPDR Retail ETF is down 12% this year, and the consumer discretionary sector — which includes heavyweights like Home Depot, Nordstrom, and Foot Locker — is now the worst-performing S&P 500 sector year to date. UBS analysts warned Thursday that tariff pressures could spark the perfect storm for soft-line companies (those that sell literally “soft” merchandise like clothes, shoes, bedding, etc.) as a number of risks pile up. Risks like:

Tariff-induced price hikes

“Most companies likely bought inventory assuming no new tariffs. Now companies realize they will have to raise prices which means lower unit  sales. The question is how will companies dispose of the extra units? It wont be easy because almost every company in the industry will probably have this issue.”

Massive inventory overflow

“If we assume the industry will absorb excess units for 3 months before being able to lower unit volumes, this means the industry will probably build an excess of roughly 2.2-4.0 billion units of softgoods in Q3. To put this in perspective, TJX, ROST and  BURL likely buy about 5 billion units of softgoods inventory in the US per year.”

Waves of store closures

“Our view is any brand or retailer losing money would be under pressure to reduce expenses and a main way to do that could be closing underperforming stores.

If 11,000 stores close because of tariffs, that would equate to 14% of the industry store count… This scenario would be highly disruptive, leading to further inventory builds and liquidation sales.”

Consumer competition

“Another problem Softline companies could face is they would have to fight to maintain wallet share against other discretionary categories which likely won’t experience the same level of price increases. For example, the price of tickets to a baseball game, movie, or concert likely won’t rise.”

UBS analysts had already downgraded earnings expectations for the soft-line sector, but still maintain their “buy” rating for off-price retailers TJX and Burlington Stores, seeing them as well positioned to weather the storm despite the tough conditions.

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Alaska Airlines dips following weaker-than-expected 2026 earnings guidance

Alaska Airlines, America’s fifth-largest airline, reported its fourth-quarter and full-year results for 2025 after the market closed Thursday. Its shares fell 2% in after hours trading.

The airline reported adjusted fourth-quarter earnings of $0.43 per share, beating the $0.11 expected by Wall Street analysts polled by FactSet. Its Q4 passenger revenue climbed 2% to $3.25 billion.

For the current quarter, Alaska guided for a 1% to 2% increase in capacity and an adjusted loss of $1.50 to $0.50 per share, compared to the $0.77 loss per share expected by analysts. The airline forecast full-year earnings of between $3.50 and $6.50 per share for 2026. The $5 per share midpoint falls short of analyst estimates of $5.52.

“To hit the higher end of our guidance range we would require sustained macroeconomic recovery in 2026, at or improving on trends seen in the first three weeks of the year, and for fuel prices to stabilize,” the company said in its report.

Earlier this month, the carrier placed its largest ever plane order, securing 110 Boeing jets to support its international growth ambitions. It plans to add flights to Rome, London, and Iceland this summer, and has said it will boost its premium seat offerings this year — in-line with a wider trend of travel trends reflecting a “K-shaped economy.”

Intel Logo In front of Building

Intel slumps after Q1 guidance disappoints

The bad outlook offset strong Q4 results.

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Plug Power jumps amid surge in call activity as CEO Andy Marsh hosts AMA

Plug Power surged on Thursday, jumping nearly 17% amid elevated call activity as outgoing CEO Andy Marsh hosted an “ask me anything” on the r/PlugPowerStock subreddit.

As many as 192,581 call options changed hands, more than 4x the 20-day average — call options with a strike price of $4 that expire in mid-June were the most active contract.

Marsh’s appearance was aimed at building support for the board’s recommendations that its investors vote in favor of three proposals at a special meeting of shareholders slated for next week. These proposals include: allowing votes to be decided by a majority of voters rather than a majority of shareholders, enabling an increase in the company’s share count, and a third measure to delay this special meeting in the event that there aren’t enough votes for either of those two proposals to pass.

During the session, Marsh made the following points:

  • Management really doesn’t want to have to do a reverse stock split, but would feel forced to do so if the second proposal fails to pass. Per a recent filing from Plug, “Without additional authorized shares, the Company will not be able to: meet its contractual obligations to increase authorized shares of common stock by February 28, 2026; raise capital necessary for operations and growth; and execute on its business plans and strategy.”

  • Plug plans to lean even more into opportunities to offer power to AI data center customers, with Marsh writing that incoming CEO Jose Luis Crespo will offer more details on this in a follow-up AMA scheduled for March.

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Meta shares rally as Jefferies says it’s a bargain relative to Mag 7 peers

Shares of Meta rallied over 5% on Thursday, as Jefferies analyst Brent Thill doubled down on his buy rating for the company, calling the stock a relative bargain compared to its Magnificent 7 peers. The analyst set a price target of $910, well above the $645 where the stock is trading today.

News out of the World Economic Forum this week that Meta’s first models from its revamped AI teams are very goodaligns with Thill’s argument that the company is well positioned to get back in the AI race with the “all-star model,” which is expected to be released in the first half of the year.

Recent cuts to Meta’s Reality Labs also signal that the company is focusing its spending where it matters. The Jefferies note added that the recent monetization of Threads via ads will help boost revenue.

Next week, Meta reports its fourth-quarter earnings, and Thill expects that even if the company raises its 2026 capital expenditure outlook, investors won’t be spooked, as the company has been clear that spending may continue to be high.

Recent cuts to Meta’s Reality Labs also signal that the company is focusing its spending where it matters. The Jefferies note added that the recent monetization of Threads via ads will help boost revenue.

Next week, Meta reports its fourth-quarter earnings, and Thill expects that even if the company raises its 2026 capital expenditure outlook, investors won’t be spooked, as the company has been clear that spending may continue to be high.

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