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There are now more ETFs than stocks in the US, and many of them aren’t vanilla

From sin stocks to K-pop, pets to extraterrestrial life… there’s an ETF for everything now.

Claire Yubin Oh

According to Morningstar data first reported by Bloomberg last week, there are now some 4,400 exchange-traded funds listed in the US, surpassing the number of American public companies.

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Typically offering a tax efficient, flexible, and easy-to-access vehicle for investing, the ETF market has exploded, with more than 640 new ETFs launched this year — equivalent to about four per day — as investors have piled over $660 billion into the ETF market in the first seven months of this year. 

There are more etfs than stocks
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As Tker.co’s Sam Ro comments, it’s like having more recipes than there are ingredients — just like how chicken can go great in a sandwich, or a roast dinner, or a spicy curry, now major stocks routinely find themselves in hundreds of ETFs. Apple, for example, is in a bunch of tech ETFs, US-based ETFs, dividend ETFs, and megacap ETFs, to name but a few.

The trailblazers of the ETF world, passive low-cost index-tracking funds like VOO or SPY, are still the biggest in the game. But what’s changed in recent years is that the recipes have been getting spicier.

As of July this year, 37% of all new money in the ETF world flew into active ETFs, compared to only 3% in 2015. Rather than track a simple benchmark or theme, managers of these funds make investment decisions in the hope of finding better returns. They also tend to charge higher fees.

Many of these active ETF strategies follow classic investing styles like value, momentum, or income. Others are getting creative with derivatives, or niche categories, like the politically conservative YALL or the sin stocks fund VICE. Some of the biggest, like Cathie Wood’s innovation-heavy ARKK, have experienced serious boom and bust periods.

Once hailed as a simple way to invest with just a few options, now there’s an ETF for everything... if you have the patience to trawl through all 4,400 of them to find it.

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Bumble soars on better-than-expected Q4 and strong first-quarter profit outlook

Bumble surged more than 20% in premarket trading on Thursday after the dating app operator posted better-than-expected Q4 results and provided Q1 profit guidance that also beat estimates, powered by its ongoing turnaround efforts.

For the quarter ending December 31, 2025, the company reported:

  • Revenue of $224.2 million — down 14% year on year, but above the Wall Street consensus of $221 million (per data compiled by Bloomberg).

  • Adjusted EBITDA of $71.6 million, beating analyst estimates of $63.5 million.

For the first quarter of fiscal 2026, Bumble forecasts:

  • Adjusted EBITDA of $76 million to $80 million, well ahead of analysts’ consensus of $57.7 million.

  • Revenue in the range of $209 million to $213 million, roughly meeting Wall Street estimates of $210 million.

Since founder Whitney Wolfe Herd returned to the top job around a year ago, Bumble has been undergoing a broad turnaround plan, featuring the introduction of new AI-enabled features to compete with stiff competition in the dating app market.

In the company’s press release, Wolfe Herd commented on its strategic overhaul: “With the heavy lift of our quality reset behind us, we are accelerating product innovation and prioritizing member experience enhancements. We are building from a stronger base and positioning Bumble for its next chapter of product-led growth.”

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UiPath dips despite revenue beat, as guidance fails to excite analysts about longer-term growth

UiPath is down 5% in premarket trading on Thursday after the software and agentic automation company’s guidance failed to fully address investors’ growth concerns, despite posting upbeat results for the quarter and full-year ending January 31, 2026.

For the final quarter of FY2026, UiPath posted revenue of $481 million, just above analyst consensus of $465 million (compiled by Bloomberg) and adjusted EPS of $0.30, topping Wall Street estimates by 18%. The company’s annualized recurring revenue, grew 11% year-over-year to $1.853 billion, and the quarter also rounded out the company’s first profitable full year, with a GAAP operating income of $57 million for fiscal 2026.

Despite the better-than-expected results, shares slumped seemingly on the company’s conservative growth guidance. UiPath expects the following for the full year ending January 31, 2027:

  • Revenue between $1.754 billion and $1.759 billion, which would signal a slowdown in year-over-year growth to at least 9%, compared with 13% in the latest full year results.

  • ARR in the range of $2.051 billion to $2.056 billion as of January 31, 2027.

  • Non-GAAP operating income of approximately $415 million.

In the wake of the results, a number of analysts have cut their price targets, suggesting that Wall Street was implicitly hoping for more exciting guidance. Morgan Stanley's analyst cut their price target to $17 (from $19), Canaccord dropped theirs to $15 (from $19), and UBS lowered it to $13 (from $17).

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AI “bottleneck” stocks are the big winners halfway through a tumultuous week

Memory stocks and chip machinery companies are bouncing Wednesday, following a strong Oracle earnings report that bolstered confidence in the durability of the AI data center build-out.

In fact, Sandisk is the top performer of the S&P 500 so far this week, rising more than 21% from Friday’s close, as of shortly after 2 p.m. ET. Memory chip maker Micron is second in line, up more than 13% in weekly gains, and hard disk drive maker Western Digital is also getting a lift.

Other big winners so far this week are some of the so-called semicap shares — makers of the ultraprecise machines that turn silicon into actual semiconductors — with Lam Research and KLA Corp both racking up gains of about 10% on the week. Applied Materials is up about 8% this week.

Thematically speaking, both memory stocks like Sandisk and Micron as well as semicap shares like KLA have been part of the “buy the bottleneck” trade, in which investors buy companies they believe sit at key pinch points in the AI supply chain and therefore have pretty tremendous pricing power. Through that lens, the stocks’ bounce might reflect some additional excitement about the durability of the data center boom after Oracle’s results, which included a larger-than-expected capex number as well as sales guidances that was higher than Wall Street was forecasting.

But the bounce also may be the less interesting market phenomenon of mean reversion rearing its head, as these stocks were also some of the most beaten down in the S&P 500 last week, when Sandisk lost 17% and Lam lost about 15%, for example. So, some snapback may merely be a market reflex.

Other big winners so far this week are some of the so-called semicap shares — makers of the ultraprecise machines that turn silicon into actual semiconductors — with Lam Research and KLA Corp both racking up gains of about 10% on the week. Applied Materials is up about 8% this week.

Thematically speaking, both memory stocks like Sandisk and Micron as well as semicap shares like KLA have been part of the “buy the bottleneck” trade, in which investors buy companies they believe sit at key pinch points in the AI supply chain and therefore have pretty tremendous pricing power. Through that lens, the stocks’ bounce might reflect some additional excitement about the durability of the data center boom after Oracle’s results, which included a larger-than-expected capex number as well as sales guidances that was higher than Wall Street was forecasting.

But the bounce also may be the less interesting market phenomenon of mean reversion rearing its head, as these stocks were also some of the most beaten down in the S&P 500 last week, when Sandisk lost 17% and Lam lost about 15%, for example. So, some snapback may merely be a market reflex.

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