Southwest on pace for best day since 1978, as it says bag fees and seating changes will quadruple profit
Southwest shares are up 19% on Thursday.
Despite some initial friction from the flying (and posting) public, Southwest Airlines is feeling pretty bullish about its recent revenue-boosting initiatives like bag fees and premium seating options.
In its fourth-quarter earnings report, released after the bell Wednesday, the airline guided for full-year adjusted earnings of “at least” $4 per share, more than quadruple its adjusted profit of $0.93 per share last year and $0.96 per share in 2024.
The carrier’s shares are up 19% on Thursday afternoon, on pace for their best daily gain since 1978. (That’s not a typo.)
Driving those profits are low-cost, high-reward changes like bag fees, which Southwest earlier this year said would bring in more than $350 million in 2025, tracking at $1 billion annualized. On its Thursday earnings call, Southwest highlighted another byproduct of its new fees.
“As we carry fewer bags overall, which we knew would be a byproduct of the bag fee, there are fewer bags onboard the aircraft, and there is a fuel savings that comes from that,” said CFO Tom Toxey.
While Southwest in 2024 warned that changing popular policies like its two free checked bags would “drive down demand and far outweigh any revenue gains,” the airline now says it’s not seeing any negative reaction yet.
“We are not seeing book away from Southwest Airlines. If anything, we're encouraged that we'll see share shift to Southwest Airlines because the product is a stronger offering now, especially with corporate,” said CEO Bob Jordan on Southwest’s Thursday earnings call. According to Jordan, bookings for everything related to the carrier’s bag fees and premium tickets “all look really good.”
Similarly, the airline’s COO Andrew Watterson said that customer response to assigned seating and extra legroom (premium) offerings has been “overwhelmingly positive.”
It’s an interesting outcome for Southwest, which had for decades seen its resistance to these industry-wide practices as essential to its customer loyalty and revenue. Now, the “K-shaped economy” is becoming increasingly visible in travel trends at US airlines.
