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Federal Reserve Soft Landing
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Landing
(Photo by ABC Photo Archives/Disney General Entertainment Content via Getty Images)

With the Fed about to cut, is the soft landing on track?

Only one tiny economic analyst has the guts to find out.

Did they pull it off? Or did they pull a fast one?

If the Federal Reserve cuts short-term interest rates next month, as Wall Street thinks is almost certain, it will mark an important milestone in the multi-year debate over whether the economy could experience a so-called soft landing.

The cognoscenti will remember that a recession — the “hard landing” scenario — was widely thought inevitable after the Fed began to jack up interest rates in 2022 to rein in post-pandemic inflation.

Others, including those in the Biden administration and the Federal Reserve, thought it just might be possible to slowly bring inflation back to earth, without crashing the economy. (A deep recession followed the last serious inflationary episode in the early 1980s.)

That magic combination — inflation coming down, without unemployment spiking — was the so-called soft-landing scenario, something few thought likely as the Fed delivered sharpest rise in interest rates since back in the early 1980s.

But, remarkably, with inflation down, the job market strong and the economy expanding, it looks like we may be on track to pulling it off.

But there’s only one purely scientific way to tell for sure.

In honor of the looming 50th anniversary of motorcycle daredevil Evel Knievel’s iconic attempt to ride a rocket-powered motorcycle over a gap in Idaho’s Snake River Canyon, we’ve uploaded key economic data series to Line Rider, the hypnotic old-school browser game.

The main character, a scarfed sled rider by the name of Bosh, is notoriously sensitive to sudden shifts in the trajectory of the lines he follows. In fact, so sensitive was Bosh to the actual numbers, that we were forced to do 1-year moving averages to give him some terrain he could actually traverse.

Even so, you’ll notice that for the most part Bosh’s ride over the last few years of American economic data, is a remarkably smooth downhill cruise that seems soft landing-y.

On the inflation front, the Consumer Price Index — which hit 9.1% June 2022 — has come more or less steadily dow to 2.9%. That looks pretty soft.

Consumer Price Index

The job market, too, seems to have pulled off a return to earth. The jobless rate is up from 3.6% in June 2022 to 4.3% in July, which, while an unfriendly trend, is still well below the average of roughly 6% during the two decades preceding Covid. Initial claims for unemployment insurance — another closely watched job market metric — have also normalized from highly elevated Covid-era levels.

Unemployment Insurance Initial Claims

And the economy as a whole, as measured by GDP, has considerable pep at the moment, expanding at a healthy 3% annualized pace in the second quarter.

But you’ll notice, Bosh has a bit of trouble negotiating a pretty sharp slowdown that hit back in 2022.

Bosh might be onto something here. That divot reflects in part the fact that GDP actually did drop for two straight quarters in early 2022, which is often thought of as an unofficial definition for a recession. 

Gross Domestic Product

Nobody called it a recession at the time, largely because this negative lurch was driven by big swings in trade and inventories, while private sector demand was positive over this period. This was a time of normalization from super strong growth the economy generated in 2021, and all the while, the unemployment stayed remarkably low. 

Also, the National Bureau of Economic Research — which has taken on the role of official decider of what qualifies for R-word status — never declared that it was one. 

Still, at least by the super-sensitive standards of Line Rider, this landing might not have been quite as soft as it appears to us all now.

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Gold and silver plunge, suffering their worst losses since the 1980s

Gold and silver suffered their worst losses in decades on Friday, with the iShares Silver Trust falling more than 30% at one point during afternoon trading before recovering slightly.

After recently crossing $5,000 per ounce for the first time, golds dip was relatively muted compared to silvers rout, but nevertheless eye-watering for a traditional safe haven asset. At one point, golds intraday dip exceeded 10%, its worst intraday drop since the 1980s and surpassing its declines seen during the 2008 financial crisis, per Bloomberg.

Silvers drop was its worst in percentage terms since 1980.

Gold, and particularly silver, have been pushed higher recently by a storm of retail trader enthusiasm for the metals, as well as more traditional drivers of precious metals such as geopolitical risks and concerns over a fall in the dollars value due to trade wars and possibly waning central bank independence.

Leveraged ETFs that hold gold and silver futures have become increasingly popular trading vehicles amid the parabolic moves in precious metals prices, and likely contributed to the magnitude of the unwind today.

Case in point: look at silver futures for delivery in March. That’s the dominant contract held by the ProShares Ultra Silver ETF, which offers exposure to 2x the daily move in the shiny metal. Volumes exploded (and the contract rebounded modestly) right around 1:25 p.m. ET, which is when silver futures settled and around the time the ETF performed its daily rebalancing (which in this case, involved massive selling).

Gaming stocks plunge following release of Google’s AI tool that can create playable, copyrighted worlds

Shares of major gaming companies are plunging on Friday as investors get a deeper look at the capabilities of Google’s new generative-AI prototype, Project Genie.

The tool allows users to “create and explore infinitely diverse worlds” with a text or image prompt. Users have already exposed its ability to realistically recreate knockoffs of copyrighted games from Nintendo and other gaming companies.

As users experiment with recreations of game worlds like Take-Two’s “Grand Theft Auto 6,” shares of major gaming companies are sinking. Unity Software, the maker of the popular Unity game engine, is down over 25%, while gaming platform Roblox is down about 9%.

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“If 2025 was the international year of quantum, 2026 is the international year of D-Wave Quantum,” said CEO Dr. Alan Baratz.

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SoFi bests Wall Street’s Q4 expectations, shares rise

SoFi Technologies reported better-than-expected Q4 sales and earnings-per-share numbers Friday before market open, sending the shares higher in the premarket. 

The online lender reported: 

  • Adjusted Q4 earnings per share of $0.13 vs. the $0.12 consensus estimate collected by FactSet.

  • Adjusted revenue of $1.01 billion in Q4 vs. the Wall Street forecast for $977.4 million.

  • Q1 2026 adjusted net revenue guidance of approximately $1.04 billion vs. the $1.04 billion consensus expectation, according to FactSet.

SoFi shares rallied roughly 70% last year, as the company’s growing menu of financial products — including trading, wealth management, mortgages, credit cards, and cryptocurrency trading — showed signs of gaining traction beyond its traditional base of student borrowers. But the stock has stumbled in early 2026, falling nearly 7% in January through Thursday’s close, though most of that slump seems to have been reversed this morning.

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