Roblox partners with Google to grow “immersive advertising”
Roblox shares edged higher in early trading after it announced a partnership with Google to scale the video game’s immersive ads.
Roblox players will now be able to watch 30-second ads in exchange for in-game rewards. Roblox had 85.3 million daily active users on its platform as of its quarter ending December 31.
Roblox primarily makes money through the sale of its virtual currency, Robux, but has recently been exploring growing its revenue through advertising. For example, Chipotle recently purchased ads on the platform.
Roblox primarily makes money through the sale of its virtual currency, Robux, but has recently been exploring growing its revenue through advertising. For example, Chipotle recently purchased ads on the platform.