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Elon Musk In Krakow, Poland
Elon Musk, owner of Tesla and X, formerly Twitter (Beata Zawrzel/Getty Images)

Retail investors are getting smoked because they keep buying the dip in Tesla

This Tesla buying streak is the biggest in at least a decade, as investors pour into the Magnificent 7.

Luke Kawa
3/20/25 7:50AM

It turns out continuing to pile into the S&P 500’s biggest loser of the year is not a winning strategy.

Retail traders have been accumulating Tesla for 12 straight days to the tune of $7.3 billion in net purchases, per JPMorgan, “the highest magnitude among all past ‘buying streaks’ in over a decade.”

JPM Tesla buying

Shares of the Elon Musk-led auto company are down 17.1% over this period, which has included selling by Tesla insiders, analysts cutting delivery targets as early-year sales figures disappoint, progress by rivals on autonomous driving as well as EV charging, and deteriorating public perception of the brand.

According to JPM quantitative strategist Emma Wu, nearly 75% of the $8.3 billion that retail traders have put to work in single stocks over the past week has gone to the members of the Magnificent 7, led by Tesla and Nvidia. This group has generally faced heavy selling pressure amid a breakdown in momentum stocks, particularly those levered to AI.

“We estimate retail investors’ performance is down by 7% year-to-date (vs. -3.3% loss in S&P),” she wrote. “Most of the drawdown came from March as they increased their holdings in Tech.”

JPMretail performance

Heavy retail buying when stocks go down has been the rule, not the exception, she observed:

“They broke the $2-billion threshold for the past four days in a row. It’s worth noting that this level that is more easily reached in a ‘down’ year than in an ‘up’ year: it was rarely seen in 2023/24 (4 times in total), when S&P produced double-digit returns, but occurred 10 times in 2022, concentrated in Feb during the Russia-Ukraine war, and has already happened 16 times this year. The correlation between S&P returns and subsequent retail net imbalance was up to 60% in 2022 and this year, vs. ~20% in 2023/24. This suggests their ‘buy-the-dip’ mentality from another perspective.”

Not only is Tesla the worst-performing S&P 500 constituent year-to-date (down 41.6%), but it’s also posted the largest drop since the S&P 500’s February 19 record close (down 34.6%).

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Rocket Lab ripped by roughly 10% Friday to close at a new all-time high, riding an upturn of retail enthusiasm for a coterie of tech-themed favorites, even as the broader market was more or less flat on the day.

Goldman Sachs’ basket of “retail favorites” — its heaviest weights are Reddit, AppLovin, and Tempus AI — was the second-biggest gainer among the company’s flagship US equity baskets on Friday, rising about 1.6%. The S&P was almost dead flat.

It’s not Rocket Lab’s first retail rodeo, as the money-losing company has more than doubled this year and is up nearly 700% over the last 12 months.

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Six Flags pops after reiterating its guidance as theme park attendance rebounds

Six Flags shares rose more than 7% today after the company reported a rebound in attendance and early season pass sales heading into the fall. The nine-week period ended August 31 saw 17.8 million guests, up about 2% from the same stretch last year, with stronger momentum in the final four weeks. 

More importantly, Six Flags reaffirmed its full-year adjusted EBITDA guidance of $860 million to $910 million, showing confidence that its cost and operations strategy can stay strong for the duration of the year. Riding that wave, Six Flags also said early 2026 season pass unit sales are pacing ahead of last year, and average season pass prices are up about 3%.

The good vibes come despite a drop in in-park per-capita spending, especially from admissions, where promotions and changes to attendance mix (which parks or days guests visit) have weighed. Earlier this week, the amusement giant signed a new agreement that extended its position as the exclusive amusement park partner for Peanuts™ in North America through 2030.

Despite the rally, Six Flags shares are down about 52% year to date.

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Rivian turns red on the year, squeezed by a recall and the looming end of the EV tax credit

Shares of EV maker Rivian are down more than 5% on Friday following the company’s recall of 24,214 vehicles due to a software issue. The stock move erases Rivian’s year-to-date gain and turns the company negative on the year.

Rivian’s 2025 model year R1S and R1T are affected by the defect, which was identified after a vehicle’s hands-free highway assist software failed to identify another vehicle on the road, causing a low-speed collision. Rivian said it’s released an over-the-air update to fix the issue.

The recall marks Rivian’s fifth this year, affecting nearly 70,000 of its vehicles.

Rivian’s shares are down more than 20% from their 2025 high, which came prior to the passage of President Trump’sbig, beautiful bill.” Through the legislation, the $7,500 EV tax credit is set to expire at the end of the month.

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