PVH leaps after Jefferies says a comeback is brewing for Calvin Klein’s parent company
Analysts say the legacy apparel giant is turning a corner thanks to buzzy campaigns and new leadership.
PVH shares jumped as much as 9% after Jefferies upgraded the stock to “buy” from “hold” and raised its price target to $105 from $70, saying the fashion conglomerate is showing signs of a comeback. The company is home to legacy apparel brands including Calvin Klein and Tommy Hilfiger, but has struggled in recent years as fashion competition heats up.
Jefferies’ optimism comes as PVH rolls out new brand leadership, sees improving wholesale demand in Europe (which makes up half its revenue), and gains early traction on cost cuts. Meanwhile, high-profile campaigns with celebs like Bad Bunny and Kendall Jenner are helping boost Calvin’s cool factor. Margin expansion and tighter inventory are also laying the groundwork for more consistent growth.
“We believe the risk/reward is skewed positively,” Jefferies wrote, adding that “a resolution in China or continued momentum in core sales could serve as meaningful catalysts.” In February, PVH was added to China’s “unreliable entities” list, which could force it to shut down stores in the country, stop manufacturing, and send its employees home. While PVH already got some tariff relief with the recent trade truce, the company still appears to be on that unreliable entities list even after China removed 17 US companies from it for 90 days.
Analysts now forecast PVH’s earnings to grow 7% this year and another 13% in 2026. The stock is up nearly 24% over the past month.