Markets
Puma store
Puma store in Bangalore, India (Indranil Aditya/Getty Images)

Puma shares post worst day ever as German sneaker giant cuts jobs, gives profit warning

Puma has lost its footing in key markets as sneaker competition picks up speed.

Nia Warfield

Puma shares plunged as much as 25% — their worst drop ever — after the German sneaker company warned of weaker profits and announced 500 job cuts as part of its restructuring plan. Puma’s stock has already lost about half its value this year, trailing Nike and German rival Adidas as demand slumps in the US and China.

The company now expects 2025 earnings between €520 million and €600 million (or $567 million to $654 million), missing forecasts. CEO Arne Freundt also said the company will close some unprofitable stores as it looks to stay competitive against newer fast-growing rivals like On Holding and Deckers’ Hoka brand.

Puma’s already lost footing in the US and China as demand for the 77-year-old brand dwindles. Back in January, the company missed Q4 estimates and said it expects current quarter earnings to come in well below last year’s figures.

More Markets

See all Markets
markets

Nvidia gains on report that Chinese officials told domestic tech champions to progress with plans for H200 imports

The “will Xi, won’t Xi?” of Nvidia’s quest to send AI chips to China got some positive news, reversing a string of recent negative reports.

Per Bloomberg, Chinese officials told leading domestic tech champions including Alibaba, Tencent, and ByteDance that they can progress in their preparations to import Nvidia’s H200 chips, and “are now cleared to discuss specifics such as the amounts they would require,” citing people familiar with the matter.

Shares are up 1.5% as of 8:06 a.m. ET.

The outlet had previously reported that China would begin to allow H200 imports for commercial use “as soon as this quarter.” However, that was followed by reports from The Information, the Financial Times, and Reuters that Chinese companies’ ability to access these AI chips would be limited and that suppliers had paused production following what was tantamount to an import ban.

The seemingly conflicting reports from various outlets reflect the tug-of-war within the Chinese policy apparatus, which aims to balance competing priorities: bolstering its AI capabilities (which argues for using the best technology available, even if that’s from foreign sources) and supporting the development of its domestic semiconductor manufacturing industry (which pushes in the opposite direction).

The ghosts of AI

AI has given public markets the software scaries... and it’s spreading to private markets too

As AI replaces software engineers and vibe-coding startups surge, hundreds of billions of dollars' worth of venture bets on traditional software firms are facing a brutal reset.

markets

Alaska Airlines dips following weaker-than-expected 2026 earnings guidance

Alaska Airlines, America’s fifth-largest airline, reported its fourth-quarter and full-year results for 2025 after the market closed Thursday. Its shares fell 2% in after hours trading.

The airline reported adjusted fourth-quarter earnings of $0.43 per share, beating the $0.11 expected by Wall Street analysts polled by FactSet. Its Q4 passenger revenue climbed 2% to $3.25 billion.

For the current quarter, Alaska guided for a 1% to 2% increase in capacity and an adjusted loss of $1.50 to $0.50 per share, compared to the $0.77 loss per share expected by analysts. The airline forecast full-year earnings of between $3.50 and $6.50 per share for 2026. The $5 per share midpoint falls short of analyst estimates of $5.52.

“To hit the higher end of our guidance range we would require sustained macroeconomic recovery in 2026, at or improving on trends seen in the first three weeks of the year, and for fuel prices to stabilize,” the company said in its report.

Earlier this month, the carrier placed its largest ever plane order, securing 110 Boeing jets to support its international growth ambitions. It plans to add flights to Rome, London, and Iceland this summer, and has said it will boost its premium seat offerings this year — in-line with a wider trend of travel trends reflecting a “K-shaped economy.”

Intel Logo In front of Building

Intel slumps after Q1 guidance disappoints

The bad outlook offset strong Q4 results.

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.