Pinterest soars as its AI push lifts revenue outlook

Pinterest jumped 13% in early trading on Friday after the company delivered a Q1 revenue beat and higher-than-expected guidance, as its AI tools fueled stronger ad spending.

Revenue rose 16% to $855 million, topping the $846 million estimate, while adjusted earnings per share came in at $0.23, slightly below the $0.26 forecast, per FactSet. The company now expects to bring in $960 million to $980 million in Q2 revenue, marginally above expectations.

For a stock that’s been under pressure for the last year, falling some 35%, what might have sparked investors’ excitement was the user growth. Monthly active users on the “visual discovery platform” — which lets users search and save ideas through images and videos, curating boards around their interests like recipes, home decor, or weddings — rose 10% to a record 570 million, also exceeding the 564.6 million estimate.

Lately, Pinterest has been doubling down on AI, its “core competency” according to CEO Bill Ready, helping users find items by generating the right words or serving personalized ads tailored to their interests. And that bet seems to be paying off, particularly in North America, where Pinterest raked in an average revenue of $6.54 per user in Q1. That’s more than 6x the $1 in Europe, where rules are stricter for using personal data for advertising purposes.

Despite the AI-fueled optimism, rising tariffs loom as a potential headwind. Following the end of the de minimis exemption last week, some Asia-based e-commerce retailers have already pulled back on US ad spending, CFO Julia Donnelly said in the earnings call. While Pinterest is “not immune to the macro environment,” she added that the company remains confident in its “multiple revenue initiatives.”