Pinterest pops on Wall Street upgrade as user growth and ad business gain traction
JPMorgan calls the stock a buy as the platform deepens engagement and ramps up monetization.
Pinterest shares climbed about 4% Tuesday after JPMorgan upgraded the stock to “overweight” (buy) from “neutral” and raised its price target to $40 from $35. Analysts said Pinterest’s growing user base, improving monetization, and expanding ad platform make it a standout in the social media space, even if it trades at a premium to peers.
They also highlighted Pinterest’s steady execution on its 2023 Investor Day priorities, including stronger engagement, a shift to a full-funnel ad model, and cost discipline.
Last month, Pinterest soared double digits after the company delivered a Q1 revenue beat and higher-than-expected guidance, as its AI tools fueled stronger ad spending.
JPM expect those moves to continue paying off, especially as food and beverage headwinds fade and easier comps set up a stronger second half. While macro uncertainty could still weigh on ad budgets, analysts see upside in Pinterest’s multiyear profit outlook.
Pinterest shares are now up roughly 13% year to date.