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The market's love-hate relationship with new CEOs

This year has seen a pick-up in CEO turnover, but the market doesn't react to all of these changes in the same way.

9/23/24 12:45PM

On Thursday, after the market closed, Nike announced that its embattled CEO John Donahoe would step down from his role. He will be replaced by Elliott Hill, a long-time company veteran and former employees’ preferred pick.

The market seemed to love this announcement: Nike’s stock was up more than 6% on Friday, after declining more than 20% so far this year. 

Through July, 1,250 CEOs of US companies have announced their departures, according to data compiled by executive outplacement firm Challenger, Gray, and Christmas. That’s the highest number of CEO exits in the first seven months of any year based on data going back to 2015.

Among these shifts was some high-profile turnover in the C-Suite, including Nike, Starbucks’ Brian Niccol and Boeing’s Kelly Ortberg. In some of these cases, there was a bigger market reaciton than others: On Aug. 13, the first trading session after news broke that Niccol would replace Laxman Narasimhan as CEO, shares of Starbucks gained 24.5%. It turned out that Niccol has brought Starbucks more than $21 billion in market value. 

In other cases this year, however, the market was rather muted on news of a CEO switch. For instance, shares rose 2% when Boeing said that Ortberg would step up as CEO during an earnings call after former CEO Dave Calhoun announced his retirement earlier in the year.

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Rocket lab soars to new record close amid rally for retail faves

Rocket Lab ripped by roughly 10% Friday to close at a new all-time high, riding an upturn of retail enthusiasm for a coterie of tech-themed favorites, even as the broader market was more or less flat on the day.

Goldman Sachs’ basket of “retail favorites” — its heaviest weights are Reddit, AppLovin, and Tempus AI — was the second-biggest gainer among the company’s flagship US equity baskets on Friday, rising about 1.6%. The S&P was almost dead flat.

It’s not Rocket Lab’s first retail rodeo, as the money-losing company has more than doubled this year and is up nearly 700% over the last 12 months.

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Six Flags pops after reiterating its guidance as theme park attendance rebounds

Six Flags shares rose more than 7% today after the company reported a rebound in attendance and early season pass sales heading into the fall. The nine-week period ended August 31 saw 17.8 million guests, up about 2% from the same stretch last year, with stronger momentum in the final four weeks. 

More importantly, Six Flags reaffirmed its full-year adjusted EBITDA guidance of $860 million to $910 million, showing confidence that its cost and operations strategy can stay strong for the duration of the year. Riding that wave, Six Flags also said early 2026 season pass unit sales are pacing ahead of last year, and average season pass prices are up about 3%.

The good vibes come despite a drop in in-park per-capita spending, especially from admissions, where promotions and changes to attendance mix (which parks or days guests visit) have weighed. Earlier this week, the amusement giant signed a new agreement that extended its position as the exclusive amusement park partner for Peanuts™ in North America through 2030.

Despite the rally, Six Flags shares are down about 52% year to date.

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Rivian turns red on the year, squeezed by a recall and the looming end of the EV tax credit

Shares of EV maker Rivian are down more than 5% on Friday following the company’s recall of 24,214 vehicles due to a software issue. The stock move erases Rivian’s year-to-date gain and turns the company negative on the year.

Rivian’s 2025 model year R1S and R1T are affected by the defect, which was identified after a vehicle’s hands-free highway assist software failed to identify another vehicle on the road, causing a low-speed collision. Rivian said it’s released an over-the-air update to fix the issue.

The recall marks Rivian’s fifth this year, affecting nearly 70,000 of its vehicles.

Rivian’s shares are down more than 20% from their 2025 high, which came prior to the passage of President Trump’sbig, beautiful bill.” Through the legislation, the $7,500 EV tax credit is set to expire at the end of the month.

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