Meta is clinging to its 7% gain, as the only Big Tech stock that’s up this year

Last week, the Nasdaq Composite Index finally crossed into correction territory, having dropped more than 10% from its previous peak, as the AI trade reversal, tariff turmoil, and growing concerns about an economic slowdown weighed on markets. Collectively, Big Tech stocks have shed their postelection gains, with all of the BATMMAAN stocks now in the red for 2025... except for Meta.

Though Mark Zuckerberg’s company certainly hasn’t been immune to the sell-off, it still has some precious gains to hold onto, after a 20-day green streak earlier this year.

So why has Meta outperformed?

On the surface, it’s not immediately obvious why the company behind Facebook, Instagram, and WhatsApp managed to outpace its rivals so strongly in the first six weeks of this year. Like its peers, Meta is shelling out insane dollar sums on AI infrastructure, with plans to spend a whopping $65 billion this year, while its VR and AR division (Reality Labs) is still burning cash like there’s no tomorrow. With all of the usual caveats — we never really know why any stock does anything — here are a few possible reasons:

• TikTok sale or ban: Though it’s taken a back seat after President Trump signed a 75-day delay via executive order, the potential sale/ban of one of Meta’s chief rivals for American doomscrolling could be propping up the stock. On Sunday, Trump said the US was talking to four different groups about the potential sale of TikTok.

• The fundamentals: Meta crushed its earnings, posting Q4 revenue that was up 21% and net income that had risen 49%.

• Tariffs: Companies like Amazon, Tesla, Apple, Nvidia, and Broadcom all sell more physical stuff and rely on complicated global supply chains, which could be impacted by the escalating US trade wars. Meta’s core money-spinner remains digital advertising, which might be indirectly affected — advertisers from China might be less likely to buy an Instagram ad if they face tariffs on any goods they sell, for example — but would potentially avoid the direct hit of escalating tariffs.

• AI monetization road map: As my colleague Jon Keegan put it, this year is all about hitting a billion Meta AI users. Next year will be all about monetizing them.

• Endless efficiency era: Zuckerberg has been ruthlessly focused on keeping his workforce lean, with the company reportedly planning to fire 5% of its workforce this year. Indeed, on a “profit-per-employee” metric, Meta ranked second behind Nvidia.

• Political cover: After cozying up to the new administration, investors might be expecting a more favorable regualory landscape over the coming years — with Meta successfully stopping legislation “that would have regulated social media for the first time” in December 2024, per Politico.