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JPMorgan Asset Management’s chief global strategist David Kelly
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JPMorgan Asset Management’s top strategist on the outlook for 2026

It’s that time of year again, when Wall Street’s scribal class issues their end-of-year outlooks — reports on what analysts and researchers think might be in the cards for the market next year.

Of course, nobody really knows. But these reports are still a useful exercise in organizing one’s thoughts and sketching out expectations and themes that may be coming down the pike.

Last week, we grabbed a few minutes on the phone with David Kelly, chief global strategist with JPMorgan Asset Management, after the money manager published its 2026 outlook.

A couple high-level takeaways:

  • The US economy is about to get a big stimulus bump from the Trump administration’s Big Beautiful Bill.

  • The Fed might not cut as quickly as the market seems to be hoping.

  • It might be time to add more foreign market exposure to portfolios.

One big, beautiful tax refund

JPMorgan Asset Management analysts see a “bumper crop” of tax refunds heading to roughly 75% of American households early next year as a result of the One Big Beautiful Bill Act that Republicans pushed through Congress and President Trump signed back in July.

“It’ll do exactly what stimulus checks normally do, which is pump up consumer spending,” Kelly said.

The bill included several provisions that the president campaigned on, including cuts to taxes levied on tips and overtime, an increase to the child tax credit, and a hike for the standard deduction, among others.

“As far as we can estimate, the average income tax refund this year is going to come in at $3,200. And for next year, it’s going to come in at $4,000. So it’s an extra $800 spread out over 75% of households,” Kelly said.

Those refunds are “why we are very reluctant to call for recession, even though we can see some weakness in economic data right now,” he said.

The money management arm of JPMorgan expects that GDP growth could ramp up to more than 3% in the first half of 2026, before falling back to between 1% and 2% later in the year.

...that could mean Fed cuts might not come on cue

While faster-than-forecast growth would be a potentially positive backdrop for stocks, there could be a downside for the markets if that economic pep means the Federal Reserve holds off on rate cuts, or drags its feet on delivering them.

JPM Asset Management’s outlook calls for 2- to 3-quarter point cuts next year, which is in line with market expectations.

“But, you know, how fast they get there will to some extent depend on the stimulus,” Kelly said, suggesting that some of those cuts could come later in the year than the market may be expecting, as a result of better-than-expected growth early on.

What’s more, other forms of quasi stimulus could materialize for the economy.

For instance, the administration has recently floated the idea of $2,000 “tariff rebate” checks for American households. And on top of that, if the Supreme Court moves to throw out the administration tariffs at the heart of President Trump’s trade war, that could also boost growth and lower inflation, Kelly said.

“Could you actually have both? Could the tariffs get thrown out and they hand out tariff rebate checks at the same time?” Kelly asked. “Both of which would tend to goose up the economy and give the Fed very little reason to to be cutting.

More might start looking abroad for performance

The last three years have been gangbusters for US markets, with the S&P 500 rising 24% in 2023, 23% in 2024, and 16.5% so far in 2025. In itself, that three-year gain — within spitting distance of 80% — is the source of another problem, JPM Asset Management says.

“The biggest risk for investors remains the elevated starting point for risk assets, especially in the United States,” the company said in its report on what to expect next year.

This reflects, in part, the tendency for markets to mean revert, a fancy term of art that means to balance out periods of great performance with other stretches of subpar or mediocre results.

If markets do behave this way, the odds of an unspectacular stretch for US stocks are rising.

Another risk investors face after this great run for US stocks is the phenomenon known as “portfolio drift,” Kelly says. This is when the best-performing parts of someone’s investment portfolio — in recent years, that’s been large-cap technology shares — tend to become overconcentrated bets dominating the direction of investment results. That is, unless investors intentionally counteract that drift by thoughtful and regular rebalancing.

Portfolio drift is why relatively few American investors were able to catch the upswing that made emerging markets and international stocks some of the best investments to own this year, Kelly said.

Through Friday, Japan’s Nikkei 225 was up roughly 26% year to date. Hong Kong’s Hang Seng was up 29%, and Brazil’s Bovespa was up 32%, for example.

But after underweighting international stocks for years, Kelly has a hunch that American investors could start to dip their toes back into the sector next year.

At the end of this year, people are going to look at their statements. And at the top of their statements is going to be the performance of emerging markets and European equity for those who have them,” Kelly said. “There’s nothing like good performance to lure money in.”

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Southwest reports lower-than-expected Q1 earnings and revenue, declines to offer full-year profit update

Southwest Airlines reported its first-quarter earnings after the bell on Wednesday. Its shares fell more than 6% in after-hours trading.

For the first quarter, Southwest reported:

  • Adjusted earnings of $0.45 per share, compared to the $0.47 per share expected by Wall Street analysts polled by Factset.

  • Revenue of $7.25 billion, compared to estimates of $7.27 billion.

The carrier guided for adjusted earnings of between $0.35 and $0.65 per share for its second quarter, a range whose midpoint is below analyst estimates of $0.53 per share. Regarding its full-year 2026 earnings estimate of “at least” $4 per share, Southwest declined to give an update “given the ongoing macroeconomic uncertainty.”

“Achieving this outcome would require lower fuel prices and/or stronger revenue performance to offset higher fuel expense,” Southwest said.

Southwest introduced bag fees last year, ending a more than five-decade-long “bags fly free” policy. Earlier this month, less than a year after the change, it joined its major US rivals in hiking its bag fees by $10 amid surging jet fuel prices.

Southwest, which discontinued its fuel-hedging program last year, said it spent $1.36 billion on fuel and related taxes in the first quarter, up 8.6% year over year.

markets

ServiceNow dives after reporting sequential decline in profit margins

Cloud software giant ServiceNow — which has been something of a poster child for the AI-related software sell-off — saw its shares fall sharply after delivering Q1 results that included a quarter-on-quarter decline in profit margins.

The company reported:

  • Revenue of $3.77 billion, higher than the $3.75 billion analyst consensus estimate published by FactSet.

  • Diluted adjusted earnings of $0.97 per share, on point with the $0.97 analysts had expected.

  • Subscription revenue of $3.67 billion vs. the $3.65 billion predicted.

  • Non-GAAP gross margins of 79.5%, down from 80.5% in Q4.

ServiceNow issued guidance for Q2 subscription revenues of between $3.815 billion and $3.820 billion, compared to the $3.75 billion FactSet consensus estimate.

ServiceNow shares have been at the epicenter of the software sell-off driven by the fear that such companies are at risk of being rendered obsolete by AI. The stock was down 33% for the year through the end of the New York trading session on Wednesday.

markets

IBM falls despite posting better-than-expected Q1 results

Big Blue fell in after-hours trading despite reporting better-than-expected Q1 results, as it didn’t include in the release an internal metric it typically discloses to track the progress of its AI business. IBM reported: 

  • Q1 revenue of $15.92 billion vs. the $15.63 billion FactSet consensus estimate.

  • Adjusted earnings per share of $1.91 vs. the $1.81 consensus expectation.

  • Sales of $7.05 billion at its key, high-margin software segment vs. a $6.98 billion consensus of nine analyst estimates.

  • Sales of $3.33 billion in its infrastructure unit, which houses its growing AI mainframe business, vs. a $3.13 billion consensus estimate.

Unlike recent earnings statements, the company made no mention of an internal metric it used to track its progress in AI, which it called its “generative AI book of business.” That metric stood at $12.5 billion at the end of 2025, per the company.

The infrastructure business is of acute interest to the market, after AI giant Anthropic announced in February that Claude Code could efficiently modernize code bases in the COBOL programming language, which serves as a cornerstone of IBM’s enterprise mainframe business. The language is still widely used in certain industries, such as airlines and finance. (ATMs, for instance, run almost entirely on COBOL.) 

Anthropic’s COBOL announcement cut the legs out from under IBM. The stock plunged 13% on February 23, the day of the announcement — its worst daily drop in more than 25 years. And it was down roughly 15% for the year through the end of trading Wednesday.

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