Morgan Stanley analysts say TikTok a “strategic fit” with Amazon
It’s official, the TikTok divest-or-dark law is legal, and analysts at Morgan Stanley think they know the perfect buyer: Amazon.
Analyst Brian Nowak wrote:
“We believe the combination of AMZN’s strong ad tech stack, advertiser/third party seller base, first party data and logistics assets put together with TikTok’s estimated ~32bn hours of US consumer engagement could build a viable social shopping network.”
Nowak noted that he has no knowledge of any deal discussions, and that neither ByteDance nor Amazon have commented on the chance for a tie-up.
But with US regulators unlikely to approve Meta or Alphabet building any more dominance in the online-ad space, the list of potential acquirers is slim:
“The number of companies (or individuals) who could fund a potential $80bn + acquisition (and its risks) is limited. AMZN with its $33bn of net cash on books and ~$69bn/82bn of FCF in ’25/’26 could (in theory) handle a purchase like this.”
Update April 4, 2025: Corrected article to reflect that Brian Nowak is an analyst at Morgan Stanley, not JP Morgan, as the article originally stated.