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How will tariffs impact company profits?

Analysts from Goldman Sachs estimate a modest hit to S&P 500 profits.

On Saturday, President Trump announced that the United States will impose a 25% tariff on imports from Mexico and Canada, and an additional 10% tariff on imports from China. Since then, a deal has been reached with Mexico to delay tariffs by one month, although at the time of writing no such reprieve is in sight for the northern neighbor.

The original announcement would have seen tariffs go into effect on Tuesday for goods arriving from the three countries that America buys most from — a trio of nations that are collectively responsible for $1.25 trillion worth of imports last year (up to November).

That’s bad news if you spend a lot of cash on avocado on toast (about 90% of America’s avo supply comes from Mexico). It also likely means a direct impact on the profits of America’s largest companies.

Indeed, Goldman Sachs’ researchers, led by David Kostin, estimated in a new note published this morning that (emphasis ours):

“...every 5pp increase in the US tariff rate would reduce S&P 500 EPS by roughly 1-2%. As a result, if sustained, the tariffs announced this weekend would reduce our S&P 500 EPS forecasts by roughly 2-3%, not taking into account any additional impact from major financial conditions tightening or a larger-than-expected effect of policy uncertainty on corporate or consumer behavior.”

So, at face value, we’re potentially talking about profits mechanically falling 2% to 3% in aggregate, which is the simple part of the explanation as to why the SPDR S&P 500 ETF is down 1.6% in premarket trading, with automotive stocks like General Motors , Ford, and Volkswagen among the stocks getting hit the hardest. T

The harder stuff to foresee? Second-order impacts. Those could include, but are not limited to: the impact of tariffs on rising policy uncertainty, manufacturing relocation, the potential impact of retaliations, the downstream effect on inflation — and therefore interest rates — and the “release valve” effect of a stronger US dollar.

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Indeed, the US Economic Policy Uncertainty Index, a measure of how much major US newspapers are referencing economic uncertainty, spiked to a reading of 502 on January 31, with the average of the last 30 days at its highest level since the pandemic.

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Qualcomm reportedly in talks to acquire AI chip-design company Tenstorrent

Qualcomm is in talks to acquire AI chip design firm Tenstorrent for $8 billion to $10 billion, according to The Information.

This transaction, if completed, would be another concrete signal of the San Diego-based chip company’s attempt to carve out a niche in the upstream AI space (data centers), rather than focusing on end-user devices.

Qualcomm’s key business of handset chips has fallen on hard times, particularly in China, due to the memory chip shortage.

Less than eight weeks ago, the chip company was the lowlight in the Philadelphia Semiconductor Index, down about 20% year-to-date.

Shares proceeded to surge over 60%, buoyed by optimism that the rising AI tide will lift all boats. With the release of Q2 earnings, CEO Cristiano Amon said that initial shipments of AI chips to a “leading hyperscaler” were on track for later this year, and to expect more on the company’s AI growth plans at its investor day on June 24 (next week). Last month, Bloomberg reported that Qualcomm is poised to sell "millions" of AI chips to TikTok parent ByteDance.

Established AI chip giants and hyperscalers alike have reached agreements with or gobbled up burgeoning AI chip companies as the boom rolls on. In December, Nvidia announced a major licensing deal with AI inference specialist Groq, while Meta bought AI chip startup Rivos in September.

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It’s still the “you gotta spend money to make money” stock market

A major theme of this year is that American companies are once again becoming major sellers of stocks.

For years, companies did the exact opposite: buying back trillions of dollars worth of shares, a practice that juiced earnings and was seen as a safe option for management teams that had run out of good-enough projects to allocate their capital to. Just look at Google, which is wiping out more than two years’ worth of buybacks with an $85 billion offering, while Meta reportedly mulls an equity raise of its own.

Now, the mantra is that investment opportunities in AI — particularly as suppliers to the arms race — are a source of future returns that are also key to sustaining higher growth. In short, capex is king, and buybacks are admitting that you don’t have enough investment opportunities that allow you to benefit from the AI boom. Raise debt, raise equity, raise anything — just make sure youre spending, and the market will reward you. A Goldman Sachs basket of companies with elevated capex relative to peers is besting stocks with the strongest buyback yields by some 30% — the most ever.

This is leading to some major divergences in accrual-based profit measures, like net income and free cash flow (which takes capex into account), for companies like Oracle.

Of course, the rest of the AI complex doesnt care whether the cash spent on the next data center was raised via debt or equity. More funding for the AI build-out is more funding for the AI build-out. Indeed, if we took capex to a bazillion dollars, that spending would still be accretive for aggregate earnings in the first year (assuming all the recipients of the capex binge were public stocks). Yes, eventually the depreciation on those assets starts to be felt and we’d normalize lower, but in the short term, it’s a boon to the stock markets bottom line.

This is why Oracle’s chart is actually just a more extreme version of the wider market; free cash flow used to be about 90% of aggregate net income, and now it’s hovering around 75%, per estimates compiled by Bloomberg.

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Fox to acquire Roku in $22 billion deal to create streaming and live content powerhouse

Fox said it struck a deal to buy Roku in a cash-and-stock transaction valued at about $22 billion.

The deal values Roku at $160 a share, a 34% premium to where the stock had closed before reports surfaced Friday that Roku was exploring a sale, sending shares 20% higher on Friday.

On Monday, the stock edged lower to around $140, as investors digested the risk profile and timeline of the deal. The unseasonably elevated cost of funding equity positions amid elevated issuance and growth of leveraged ETFs may also be dampening the appeal of merger arbitrage strategies.

Fox stock dropped 17%, putting it at down roughly 25% so far this year.

The deal, expected to close in the first half of calendar year 2027, will expand Fox’s digital footprint as traditional cable continues to shrink. The merger would give Fox direct access to more than 100 million streaming households globally. Once the transaction closes, existing Fox shareholders will hold a roughly 73% stake in the combined company, with Roku shareholders owning the remaining 27%.

Fox has spent the past several years building out its streaming strategy through Tubi and, more recently, FOX One, its direct-to-consumer sports and news product. Just last week, Roku added FOX One as a premium subscription inside its Roku Channel, expanding distribution ahead of the FIFA World Cup.

Roku, meanwhile, has been trying to prove it can turn its scale into consistent profits. Roku generated $613 million in ad revenue in its latest quarter, up 27% year over year.

Roku had surged during the pandemic as investors piled into streaming winners and Roku was one of the beneficiaries of the stay-at-home boom. But it has given back much of those gains.

Fox CEO Lachlan Murdoch called the acquisition “a defining moment” that combines Fox’s strength in live content with Roku’s streaming scale and platform reach. “This combination will transform the scope of our company into high-growth verticals and yield a step change in our overall growth profile,” he said in the announcement.

Roku CEO Anthony Wood said the deal would help accelerate Roku’s long-term growth while maintaining its position as an open platform.

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