Deutsche Bank is cutting its estimate for 2025 US light vehicle sales by about 500,000 to 15.4 million in light of tariffs that are poised to roil auto supply chains and raise prices for producers and consumers.
Analysts led by Edison Yu noted that near-term sales are poised to rev up as part of a rush to beat higher prices associated with tariffs, but with a real burnout coming after.
Sales dropping by 500,000 is roughly the equivalent of Tesla’s most recent quarter of global sales vanishing into thin air.
“We estimate average transaction prices for essentially all automakers will need to increase,” Yu wrote.
GM and Ford are clawing back some of last week’s big losses in trading on Monday, while Stellantis is selling off.