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Western Digital Seagate Technology Rise to top of S&P 500
Data storage is so hot right now (Marijan Murat/Getty Images)

Data storage is so hot right now

A rapid turnaround in profitability helps explain how Seagate Technology and Western Digital have clawed to the top of the S&P 500 this year.

A sharp turnaround in profitability since the end of 2024 has helped ignite shares of data storage giants Seagate Technology and Western Digital this year, putting them among the top performers in the S&P 500 this year.

Seagate Technology Holdings recently overtook retail favorite Palantir Technologies as the best-performing company in the blue chips this year, rising more than 120% at last glance. Seagate competitor Western Digital is not far behind, with its gain of more than 110% putting it in the No. 3 slot.

The two disk drive makers charged to the front of the pack thanks to the sizzling rally over the last three months, during which time Western Digital rose more than 70% and Seagate more than 50%.

At the heart of the turnaround is the fact that the companies — which took a beating during the worst of the tariff-related wobbles earlier this year — have been able show Wall Street that they would have no problem dealing with any increased costs of imports thanks to the surge of demand for data storage.

That’s in part due to the fact that companies like Seagate have been able to ratchet up pricing and shift its sales mix toward higher-capacity, higher-margin data storage devices aimed at satisfying surging data center demand.

“Beginning of this calendar year, we said, every quarter we will see higher revenue, higher profitability, and we are going exactly in that direction,” Seagate Technology CFO Gianluca Romano said at a Goldman Sachs investor conference on Monday. “So, the pricing strategy is not changing, it is the same, so we expect a similar result.”

Western Digital — whose executives speak at the same Goldman Sachs conference later today — has seen a similar about-face in profitability, which it has largely attributed to the change of its sales mix toward higher-capacity drives aimed, largely, at the hyperscalers driving the data center boom.

“Higher-capacity drives typically translates into higher gross margin, and the company is executing really well on that,” Western Digital CFO Kris Alfons Sennesael said on the company’s latest earnings call, on July 30.

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Microsoft is in talks to shift its custom chip business to Broadcom from Marvell, The Information reports

The Information’s profile of custom chip specialist Broadcom includes this tidbit:

And now Microsoft is also in talks to design future chips with Broadcom, which would involve Microsoft switching its business from Marvell, another maker of custom chips, according to one person involved in the discussions.

Shares of Marvell Technology briefly dipped into the red after this report hit the wires, but pared that drop to trade modestly higher. The company co-designs the Maia line of ASICs for Microsoft that are custom-built for Azure. Microsoft is its second-biggest hyperscaler client, behind Amazon.

Marvell tumbled on a ho-hum earnings report earlier this week before going on to surge after CEO Matt Murphy offered a $10 billion revenue target for its upcoming fiscal year, which was above analysts’ expectations.

Perhaps this is a bit of Information fatigue, given how Microsoft was quick to deny a report from the outlet earlier this week about how the tech giant lowered its sales targets for AI products.

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Memory stocks soar as AI supporting cast repairs damage from steep November declines

Not much rhyme or reason to it, but memory stocks are ending the week with a stellar showing.

Shares of Micron, the high-bandwidth memory specialist, hard disk drive sellers Seagate Technology Holdings and Western Digital, and flash memory company Sandisk are all rising today.

Three of these stocks dropped about 20% as credit risk seeping into AI and a downturn in speculative momentum stocks weighed on the theme in November, with Sandisk faring the worst.

Micron, Western Digital, and Seagate have all since rebounded strongly and are about 5% or less from reclaiming all-time highs, while Sandisk has made up the least ground.

While GPUs (and, more recently, TPUs) get most of the headlines, data centers also need a boatload of memory chips that store information and feed it to those processors.

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Ulta soars as Q3 beat sparks flood of price target hikes

Ulta’s latest makeover is happening on Wall Street. Shares leapt Friday morning as analysts hiked their price targets after the beauty retailer topped Q3 estimates and raised its full-year outlook after the bell Thursday.

Earnings came in at $5.14 per share, handily beating analyst expectations of $4.64. Revenue also topped estimates at $2.86 billion, compared with the $2.72 billion expected. Ulta has benefited from resilient beauty spending, even as consumers pull back elsewhere and hunt more aggressively for discounts.

Ulta now expects full-year net sales of about $12.3 billion, up from a prior forecast of $12.0 billion to $12.1 billion. The retailer also lifted its earnings outlook to $25.20 to $25.50 per share, up from $23.85 to $24.30 previously. This marks Ulta’s second straight quarter of hiking its sales and profit forecast. Analysts are taking note:

  • Goldman Sachs maintained its “buy” rating and raised its price target to $642 from $584.

  • DA Davidson maintained its “buy” rating and raised its price target to $650 from $625.

  • JPMorgan maintained its “outperform” rating and raised its price target to $647 from $606.

  • Baird maintained its “outperform” rating and hiked its price target to $670 from $600.

  • Telsey Advisory maintained its “outperform” rating and raised its price target to $640 from $610.

  • Piper Sandler maintained its “outperform” rating and raised its price target to $615 from $590.

  • Canaccord Genuity maintained its “neutral” rating and raised its price target to $674 from $654.

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Southwest cuts its earnings outlook on lost revenue due to government shutdown

Another big four airline has put a price tag on the 43-day government shutdown.

Southwest Airlines on Friday said lower revenue due to a temporary decline in demand during the shutdown, together with higher fuel costs, will ding its annual earnings before interest and taxes by between $100 million and $300 million. The carrier lowered its full-year EBIT outlook to $500 million, down from a prior range of $600 million to $800 million.

According to Southwest’s filing, bookings have returned to previous expectations following the end of the shutdown. Its shares dipped down about 1% in premarket trading.

The carrier joins Delta Air Lines in assigning a cost to the government closure. Earlier this week, Delta said the shutdown would cost it $200 million in the fourth quarter.

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