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Western Digital Seagate Technology Rise to top of S&P 500
Data storage is so hot right now (Marijan Murat/Getty Images)

Data storage is so hot right now

A rapid turnaround in profitability helps explain how Seagate Technology and Western Digital have clawed to the top of the S&P 500 this year.

A sharp turnaround in profitability since the end of 2024 has helped ignite shares of data storage giants Seagate Technology and Western Digital this year, putting them among the top performers in the S&P 500 this year.

Seagate Technology Holdings recently overtook retail favorite Palantir Technologies as the best-performing company in the blue chips this year, rising more than 120% at last glance. Seagate competitor Western Digital is not far behind, with its gain of more than 110% putting it in the No. 3 slot.

The two disk drive makers charged to the front of the pack thanks to the sizzling rally over the last three months, during which time Western Digital rose more than 70% and Seagate more than 50%.

At the heart of the turnaround is the fact that the companies — which took a beating during the worst of the tariff-related wobbles earlier this year — have been able show Wall Street that they would have no problem dealing with any increased costs of imports thanks to the surge of demand for data storage.

That’s in part due to the fact that companies like Seagate have been able to ratchet up pricing and shift its sales mix toward higher-capacity, higher-margin data storage devices aimed at satisfying surging data center demand.

“Beginning of this calendar year, we said, every quarter we will see higher revenue, higher profitability, and we are going exactly in that direction,” Seagate Technology CFO Gianluca Romano said at a Goldman Sachs investor conference on Monday. “So, the pricing strategy is not changing, it is the same, so we expect a similar result.”

Western Digital — whose executives speak at the same Goldman Sachs conference later today — has seen a similar about-face in profitability, which it has largely attributed to the change of its sales mix toward higher-capacity drives aimed, largely, at the hyperscalers driving the data center boom.

“Higher-capacity drives typically translates into higher gross margin, and the company is executing really well on that,” Western Digital CFO Kris Alfons Sennesael said on the company’s latest earnings call, on July 30.

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Alaska Airlines dips following weaker-than-expected 2026 earnings guidance

Alaska Airlines, America’s fifth-largest airline, reported its fourth-quarter and full-year results for 2025 after the market closed Thursday. Its shares fell 2% in after hours trading.

The airline reported adjusted fourth-quarter earnings of $0.43 per share, beating the $0.11 expected by Wall Street analysts polled by FactSet. Its Q4 passenger revenue climbed 2% to $3.25 billion.

For the current quarter, Alaska guided for a 1% to 2% increase in capacity and an adjusted loss of $1.50 to $0.50 per share, compared to the $0.77 loss per share expected by analysts. The airline forecast full-year earnings of between $3.50 and $6.50 per share for 2026. The $5 per share midpoint falls short of analyst estimates of $5.52.

“To hit the higher end of our guidance range we would require sustained macroeconomic recovery in 2026, at or improving on trends seen in the first three weeks of the year, and for fuel prices to stabilize,” the company said in its report.

Earlier this month, the carrier placed its largest ever plane order, securing 110 Boeing jets to support its international growth ambitions. It plans to add flights to Rome, London, and Iceland this summer, and has said it will boost its premium seat offerings this year — in-line with a wider trend of travel trends reflecting a “K-shaped economy.”

Intel Logo In front of Building

Intel slumps after Q1 guidance disappoints

The bad outlook offset strong Q4 results.

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Plug Power jumps amid surge in call activity as CEO Andy Marsh hosts AMA

Plug Power surged on Thursday, jumping nearly 17% amid elevated call activity as outgoing CEO Andy Marsh hosted an “ask me anything” on the r/PlugPowerStock subreddit.

As many as 192,581 call options changed hands, more than 4x the 20-day average — call options with a strike price of $4 that expire in mid-June were the most active contract.

Marsh’s appearance was aimed at building support for the board’s recommendations that its investors vote in favor of three proposals at a special meeting of shareholders slated for next week. These proposals include: allowing votes to be decided by a majority of voters rather than a majority of shareholders, enabling an increase in the company’s share count, and a third measure to delay this special meeting in the event that there aren’t enough votes for either of those two proposals to pass.

During the session, Marsh made the following points:

  • Management really doesn’t want to have to do a reverse stock split, but would feel forced to do so if the second proposal fails to pass. Per a recent filing from Plug, “Without additional authorized shares, the Company will not be able to: meet its contractual obligations to increase authorized shares of common stock by February 28, 2026; raise capital necessary for operations and growth; and execute on its business plans and strategy.”

  • Plug plans to lean even more into opportunities to offer power to AI data center customers, with Marsh writing that incoming CEO Jose Luis Crespo will offer more details on this in a follow-up AMA scheduled for March.

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Meta shares rally as Jefferies says it’s a bargain relative to Mag 7 peers

Shares of Meta rallied over 5% on Thursday, as Jefferies analyst Brent Thill doubled down on his buy rating for the company, calling the stock a relative bargain compared to its Magnificent 7 peers. The analyst set a price target of $910, well above the $645 where the stock is trading today.

News out of the World Economic Forum this week that Meta’s first models from its revamped AI teams are very goodaligns with Thill’s argument that the company is well positioned to get back in the AI race with the “all-star model,” which is expected to be released in the first half of the year.

Recent cuts to Meta’s Reality Labs also signal that the company is focusing its spending where it matters. The Jefferies note added that the recent monetization of Threads via ads will help boost revenue.

Next week, Meta reports its fourth-quarter earnings, and Thill expects that even if the company raises its 2026 capital expenditure outlook, investors won’t be spooked, as the company has been clear that spending may continue to be high.

Recent cuts to Meta’s Reality Labs also signal that the company is focusing its spending where it matters. The Jefferies note added that the recent monetization of Threads via ads will help boost revenue.

Next week, Meta reports its fourth-quarter earnings, and Thill expects that even if the company raises its 2026 capital expenditure outlook, investors won’t be spooked, as the company has been clear that spending may continue to be high.

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