Markets
Il Makiage Foundation
Il Makiage foundation

Beauty tech company Oddity soars after crushing Q1 estimates, dodging tariff fallout

The Il Makiage parent smashed sales expectations and brushed off tariff worries.

4/30/25 8:37AM

Shares of ODDITY Tech jumped 12% in early trading after the tech-savvy beauty company delivered a standout Q1, easily topping expectations and skirting the worst of the global trade turbulence.

Adjusted diluted earnings per share came in at $0.69, beating the $0.59 FactSet estimate and sailing past the company’s own guidance of $0.61 to $0.63. Revenue was also a bright spot, reaching $268.1 million — well ahead of the $260.6 million Wall Street was looking for, and above Oddity’s forecast of $258 million to $262 million. Gross margins impressed as well, climbing to 74.9%.

Oddity is the tech-based parent company of TikTok-popular makeup brands including Il Makiage and SpoiledChild, known for using AR shade matching and algorithm-driven foundation quizzes to help shoppers find their perfect match. While beauty, like retail, is also susceptible to trade tensions, Oddity primarily sources from Europe and said any effects from tariffs will be limited.

“Our early and aggressive investments in this transformation allow us to sustain a powerful financial model, to beat our guidance, and to once again raise our full-year outlook — as we have done for eight straight quarters since our IPO,” CEO and cofounder Oran Holtzman said in a statement.

The company now expects full-year net revenue between $790 million and $798 million, up from its prior range of $776 million to $785 million. It also raised its forecast for adjusted diluted EPS to $1.99 to $2.04.

Oddity shares are up nearly 45% over the past year.

More Markets

See all Markets
markets

Rocket lab soars to new record close amid rally for retail faves

Rocket Lab ripped by roughly 10% Friday to close at a new all-time high, riding an upturn of retail enthusiasm for a coterie of tech-themed favorites, even as the broader market was more or less flat on the day.

Goldman Sachs’ basket of “retail favorites” — its heaviest weights are Reddit, AppLovin, and Tempus AI — was the second-biggest gainer among the company’s flagship US equity baskets on Friday, rising about 1.6%. The S&P was almost dead flat.

It’s not Rocket Lab’s first retail rodeo, as the money-losing company has more than doubled this year and is up nearly 700% over the last 12 months.

Oracle Wall Street Revisions

Analysts revise up anything and everything they thought about Oracle

After the company’s bombshell earnings this week, Wall Street thinks Oracle’s trajectory has changed.

markets

Six Flags pops after reiterating its guidance as theme park attendance rebounds

Six Flags shares rose more than 7% today after the company reported a rebound in attendance and early season pass sales heading into the fall. The nine-week period ended August 31 saw 17.8 million guests, up about 2% from the same stretch last year, with stronger momentum in the final four weeks. 

More importantly, Six Flags reaffirmed its full-year adjusted EBITDA guidance of $860 million to $910 million, showing confidence that its cost and operations strategy can stay strong for the duration of the year. Riding that wave, Six Flags also said early 2026 season pass unit sales are pacing ahead of last year, and average season pass prices are up about 3%.

The good vibes come despite a drop in in-park per-capita spending, especially from admissions, where promotions and changes to attendance mix (which parks or days guests visit) have weighed. Earlier this week, the amusement giant signed a new agreement that extended its position as the exclusive amusement park partner for Peanuts™ in North America through 2030.

Despite the rally, Six Flags shares are down about 52% year to date.

markets

Rivian turns red on the year, squeezed by a recall and the looming end of the EV tax credit

Shares of EV maker Rivian are down more than 5% on Friday following the company’s recall of 24,214 vehicles due to a software issue. The stock move erases Rivian’s year-to-date gain and turns the company negative on the year.

Rivian’s 2025 model year R1S and R1T are affected by the defect, which was identified after a vehicle’s hands-free highway assist software failed to identify another vehicle on the road, causing a low-speed collision. Rivian said it’s released an over-the-air update to fix the issue.

The recall marks Rivian’s fifth this year, affecting nearly 70,000 of its vehicles.

Rivian’s shares are down more than 20% from their 2025 high, which came prior to the passage of President Trump’sbig, beautiful bill.” Through the legislation, the $7,500 EV tax credit is set to expire at the end of the month.

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.