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President Trump Holds "Make America Wealthy Again Event" In White House Rose Garden
President Trump drops the big billboard of tariffs on “Liberation Day” (Chip Somodevilla/Getty Images)

An early sign that tariff-driven inflation may not be the same as the postpandemic price surges

If you raise prices, will they spend?

6/27/25 12:19PM

Everyone wants to know how much tariffs will boost inflation, and for how long.

That’s the top-of-mind question for the Federal Reserve in deciding whether or not to deliver additional interest rate cuts, and will be determined by how much executives elect to change their pricing strategies and how consumers react.

What everyone at the Federal Reserve wants to avoid — especially since postpandemic inflation was much less transitory than monetary policymakers had hoped — is a prolonged period of elevated price pressures.

So it’s very useful to try to pin down any early indications on how much pricing and spending behavior is similar to or different from what prevailed back in the days of lockdowns, economic reopening, and supply chain snarls.

To summarize: back then, US consumers were flush with cash (thank you, stimmys!) and had largely nothing else to spend it on besides stuff. 

A supply shock contributed to higher prices, but demand played a role as well. This is a simple stylized fact that helps explain the persistence of postpandemic inflation. Consumers bought more stuff at higher prices because they had the money to do so. They then binged on experiences at high prices because (you guessed it!) they had the money to do so.

Some tweets from Ernie Tedeschi, director of economics at The Budget Lab and former chief economist at the White House Council of Economic Advisors during the Biden administration, and Neil Dutta, Renaissance Macro head of US economics, help shed some light on what is similar and different this time.

Durable goods prices have been going up. A lot…

…but nominal spending on durable goods is not (and given that prices are up, that holds for real spending, too).


Frankly, I’m not a massive fan of looking at year-to-date changes in either of these given that we can probably make a more educated guess on when and how tariffs were entering consumers’ consciousness. But to get more granular with the analysis, what the data seem to show month-to-month are:

A jump in spending on durable goods in March when tariff talk was fast and furious but before the reciprocal tariffs were announced on Liberation Day, with nominal spending edging slightly higher the month thereafter when durable goods prices posted their biggest one-month jump since August 2022. In narrative terms, that’s a rush to beat higher prices, with a mild bit of follow-through in April given the potential for additional price increases to come thereafter as companies cleared inventory and would face more pressure on input costs going forward.

Then in May, nominal spending slumped while prices were virtually flat.

Let’s compare that to the pandemic period: an enduring stretch of price up and quantity purchased up until a broad economic reopening, after which durable goods consumption flatlined as prices continued to surge (largely an autos story) and spending and price pressures migrated toward the services sector over time.

I mean, it’s just one month. But if the May example of “after price shock, quantity purchased down and amount spent down” in durable goods becomes a recurring theme and is not matched by a commensurate pickup in services spending, well, that’s different! This would imply much less reason to be worried about tariffs fostering a prolonged inflationary outburst rather than a one-off shock to prices, because consumers would be showing they do not have the same desire or capacity to respond to higher prices with higher demand.

And with good reason: households have gone from being flush from government transfers and seeing the aggregate national paycheck grow at a double-digit clip from 2021 through the middle of 2022 to seeing that rate of growth cut to 5%.

The price shock is much more mild than what prevailed in the aftermath of the pandemic, reopening, and wars thus far, and is highly likely to stay that way (knock on wood). But the US consumer’s butt is not sitting on nearly as comfy a cushion.

While I’d personally love to see a positive income boost that helps Americans more easily weather higher prices, I just have one question: where the heck is that coming from?!?

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Super Micro rises as the company begins shipments of Nvidia Blackwell chips

Super Micro Computer jumped over 6% in premarket trading on Friday after the company announced it has started shipping “Plug-and-Play (PnP)-ready” racks powered by Nvidia’s new Blackwell Ultra chips, giving data center customers a ready-made option to scale up their AI infrastructure.

The rollout enables what SMCI calls “turn-key day-one” operations, with the entire racks preassembled and tested to work out of the box.

“Data center customers face many AI infrastructure challenges: complex network topology and cabling, power delivery, and thermal management,” CEO Charles Liang said. “Through Supermicro Data Center Building Block Solutions with our expertise in on-site deployment, we enable turn-key delivery of the highest-performance AI platform — critical for customers seeking to invest in cutting-edge technology.”

The company says the new systems performance jumps up to 7.5x over Nvidias previous-generation chips. Its also designed to run more efficiently, using less power and water while taking up less floor space, cutting the overall operating costs by 20%, according to the statement.

The launch comes after a rocky August, when SMCI’s shares plunged on weaker-than-expected quarterly results and management trimmed its annual revenue target.

Investors in Super Micro have endured much volatility this year, as the company has failed to deliver on multiple occasions. Even so, the shares are up nearly 50% year to date.

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Warner Bros. Discovery jumps after Wells Fargo ups price target on dealmaking buzz

Warner Bros. Discovery shares popped 7% Tuesday after Wells Fargo raised its price target on the media giant to $14 from $13 while keeping an equal-weight rating.

The bank’s optimism stemmed largely from the media giant’s potential for dealmaking. In June, WBD announced that it would split its operations into two companies, with the Streaming & Studios division (home to Warner Bros. Television, DC Studios, HBO, and Max) standing alone from the networks side (CNN, TNT Sports, and Discovery).

That separation could make the Streaming & Studios unit more attractive to buyers, the analysts said. They valued the segment at about $65 billion, which could translate to a takeover price north of $21 a share. Potential suitors range from Amazon and Apple to Sony and Comcast, though analysts flagged Netflix as the “most compelling” option despite its limited acquisition track record:

“While NFLX has historically not been acquisitive, [streaming and studios’] $12bn in annual content spend + library + 100+ acre studio lot offers a lot. It kickstarts a theatrical IP strategy, quickly scales video games and most importantly provides premium content to members.”

At Goldman Sachs’ Communacopia + Technology Conference this week, CEO David Zaslav also highlighted growing traction at HBO Max and hinted at future crackdowns on password sharing.

WBD shares are up 26% year to date, and up more than 93% over the past 12 months.

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Duolingo up on bullish note, hopes for a user rebound

Duolingo rose by the most in nearly a month after an analyst note painted a more bullish picture of the gamified language-learning company despite a dearth of news otherwise.

A quick check-in with analysts covering the stock on Wall Street found most of them otherwise flummoxed on the reason behind the uptick Thursday.

Some, however, suggested the rise may reflect optimism that the company has been able to reverse a monthslong downturn in daily active user metrics — a slump that set in after a social media backlash to a somewhat artless LinkedIn post from the company about its AI first strategy.

The bullish analyst note, published Thursday by Citizens JMP, suggested Duolingo could be a big beneficiary from a change to Apple’s rules governing its App Store driven by a ruling on a federal antitrust case against the company. The analysts wrote:

Given “Apple’s recent changes to U.S. App Store rules that allow developers to steer payments to the web where fees are similar to typical credit card fees rather than Apple’s 30% fee for in-app purchases and 30% fee on subscriptions for the first year and 15% thereafter, we expect mobile app companies including Duolingo, Life360, and Grindr Inc. to unlock meaningful cost benefits.”

At any rate, the next big event on the company’s calendar is its Duocon 2025 conference on Tuesday, where analysts are hoping to hear more hard information on all of the above topics.

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