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Extremely online: American teens' social media habits

Extremely online: American teens' social media habits

Screen teens

A new survey has found that maybe the older generations were right after all: teenagers these days really do spend all of their time on their phones. Nearly half (47%) of teen pollees aged 13-17 years old responded that they were online “almost constantly”. While that share is about the same as last year, it’s almost double the figure recorded for 2014-15 — with a whopping 95% of teens also now reporting having access to a smartphone.

And for anyone wondering exactly how the younger netizens are whiling away their online hours, the majority of teens use several social media apps and sites every single day, including 71% for YouTube, 58% for TikTok, and 51% for Snapchat.

Liked and subscribed

While YouTube remained the firm favorite among teenagers, with 93% using the video site altogether, a small contraction in daily usage from last year was observed across most social media platforms included in the poll — perhaps the result of the screen time limit feature, introduced on iPhones in 2022.

There was one major exception to the downward trend, however: TikTok. The share of teens who identified as “almost constant” users of the Bytedance-owned app increased to 17%, and millennial mainstay Facebook even saw a modest rise among constant users as well. Zuckerberg’s platform still isn’t exactly cool amongst the teenage demographic, however, with total teen FB users plummeting from 71% in 2014-15 to just 33% today.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

culture

Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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