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Los Angeles Premiere Of Warner Bros. Pictures And New Line Cinema's "Weapons" - Arrivals
Josh Brolin at the LA Premiere of "Weapons” (Getty Images)
SCARY GOOD

“Weapons” debut helps horror creep toward a record share of the US box office

The new mystery horror took an impressive $42.5 million domestically over the weekend, marking another big box office win for the genre.

Millie Giles

In previous years, even some of the highest-grossing horror movies have struggled to garner critical acclaim, with the genre often seeing large disparities between audience- and critic-powered scores on film review site Rotten Tomatoes.

But “Barbarian” director Zach Cregger’s new horror mystery, “Weapons,” was already making headlines for setting and equaling records on both of those metrics, having debuted at a perfect 100% critical rating on the site — before it opened to an impressive $42.5 million at the US box office over the weekend.

Indeed, “Weapons” is just the latest flick to help boost the horror genre to a potentially record-breaking 2025. The share of ticket sales for horror movies at the US box office is at an all-time high of 14.4% so far this year, up from 9.8% last year, per data from The Numbers.

Horror box office share
Sherwood News

On the fright track

Following the mammoth success of “Sinners,” which, per ScreenRant, has become the highest-grossing original movie of the 2020s, as well as sequel installments like “28 Years Later” and “Final Destination Bloodlines,” it’s already been a huge year for horror heading into the second half of 2025.

Taking artistic license with the ‘made to frighten’ format appears to be paying off, too. In 2021, the full year where the genre notched its highest market share in the US, horror was dominated by franchise follow-ups like “Halloween” and “A Quiet Place.” Now, it seems adrenaline-thirsty audiences are eager for original stories like “Weapons.”

While industry bods warned of a “horror glut” at the outset of the summer — with Variety counting a total of 29 wide-release horror films across seven major studios slated for 2025 — six horror movies released this year have already accrued more than $50 million each at the worldwide box office, according to The Numbers, suggesting that the appetite for big scares on big screens is still there.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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