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The Animation Guild ratified its new contract with studios, despite members’ AI concerns

Max Knoblauch

After three months of negotiations, the more than 5,000-member Animation Guild (a Hollywood union representing artists, writers, and other animation workers) has ratified a new contract. But as with so many issues in the industry today, the specter of AI looms.

The three-year deal, which covers animation studios including Netflix, Disney, and Warner Bros. Discovery, will see member wages climb 7% in the first year, followed by smaller additional bumps in the following years.

Still, the deal, which was tentatively struck late last month, doesn’t address AI concerns that some workers view as critical. The lack of AI protections remains a longer-term issue that the industry is still working through: a study released by the guild earlier this year found that around 30% of animation jobs could be disrupted by AI in the next three years.

Earlier this month, some negotiating committee members said they’d vote against the deal, saying it didn’t provide workers with enough protection against AI. For example, the new contract doesn’t allow guild members to opt out of using AI or having their work be used to train AI models.

Just over three quarters of voting members approved the new contract — likely feeling the pressure amid Hollywood’s lengthy labor contraction and an increase in Hollywood animation outsourcing. Its last contract was approved by nearly 90% of members.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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