Americans are set to gamble a record $30 billion on the NFL this season, according to estimates from the American Gaming Association.
For context, that’s the same price tag as all US sports broadcasting rights combined. Leading sportsbooks like DraftKings, Flutter Entertainment’s FanDuel, Caesars Entertainment, and MGM’s BetMGM are positioned to cash in, with each battling for market share through promos, partnerships, and increasingly sticky mobile apps.
Meanwhile, lawmakers are ramping up efforts to crack down on illegal sportsbooks: this month, 50 attorneys general urged the Justice Department to take action against unlicensed gambling, warning that states are losing roughly $4 billion in tax revenue.