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Re-animate: DreamWorks can't seem to recreate the Shrek magic

Re-animate: DreamWorks can't seem to recreate the Shrek magic

DreamWorkers

DreamWorks Animation, the studio behind mega hits like Shrek and Madagascar, yesterday confirmed that it had slashed approximately 70 positions as the movie maker looks to cut costs more widely. The layoffs, equivalent to ~4% of its workforce, come against the backdrop of the ongoing actors’ strike, rising production costs, and record job cuts in the media industry this year.

The green-skinned monster

The studio’s had an animated history, having started life as a division of DreamWorks SKG, a production company set up in 1994 by filmmaker Steven Spielberg, ex-Disney exec Jeffrey Katzenberg, and music mogul David Geffen. In the 29 years since, the company’s been spun out, picked up 3 Oscars, bagged 41 Emmys, been acquired by NBCUniversal for $3.8 billion, and released over 40 animated features.

The latest of those — Trolls Band Together — is set for release next month, but it will have to make a lot of money to emerge from the big, green shadow that’s loomed over the studio for the last 2 decades. Indeed, Shrek titles still occupy the company’s top 4 highest-grossing movie spots, 13 years since the last movie was released. Like Pixar, which is turning to Toy Story 5 to recreate some of its former movie magic, DreamWorks is looking to its previous hits for rejuvenation, with Shrek 5, Kung Fu Panda 4 and an as-yet-untitled Madagascar 4 currently in the pipeline.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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