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Re-animate: DreamWorks can't seem to recreate the Shrek magic

Re-animate: DreamWorks can't seem to recreate the Shrek magic

10/8/23 7:00PM

DreamWorkers

DreamWorks Animation, the studio behind mega hits like Shrek and Madagascar, yesterday confirmed that it had slashed approximately 70 positions as the movie maker looks to cut costs more widely. The layoffs, equivalent to ~4% of its workforce, come against the backdrop of the ongoing actors’ strike, rising production costs, and record job cuts in the media industry this year.

The green-skinned monster

The studio’s had an animated history, having started life as a division of DreamWorks SKG, a production company set up in 1994 by filmmaker Steven Spielberg, ex-Disney exec Jeffrey Katzenberg, and music mogul David Geffen. In the 29 years since, the company’s been spun out, picked up 3 Oscars, bagged 41 Emmys, been acquired by NBCUniversal for $3.8 billion, and released over 40 animated features.

The latest of those — Trolls Band Together — is set for release next month, but it will have to make a lot of money to emerge from the big, green shadow that’s loomed over the studio for the last 2 decades. Indeed, Shrek titles still occupy the company’s top 4 highest-grossing movie spots, 13 years since the last movie was released. Like Pixar, which is turning to Toy Story 5 to recreate some of its former movie magic, DreamWorks is looking to its previous hits for rejuvenation, with Shrek 5, Kung Fu Panda 4 and an as-yet-untitled Madagascar 4 currently in the pipeline.

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Paramount and Microsoft’s Activision agree to partner on a “Call of Duty” movie

Less than a month after forming, Paramount Skydance has landed another major piece of intellectual property. The studio said it’s signed a deal with Microsoft’s Activision to create a live-action “Call of Duty” film.

The competitive shooter is one of the most popular gaming franchises in the world and has been the US’s bestselling series for the past 16 years. The next title in the 22-year-old franchise, “Black Ops 7,” will debut in November.

Paramount, which closed its merger with Skydance in August, has had a summer of big deals. It acquired UFC broadcast rights in a $7.7 billion deal with TKO last month, following a $1.5 billion deal for “South Park” rights in July. The company also lured “Stranger Things” creators away from Netflix last month for a four-year film and TV development deal.

The competitive shooter is one of the most popular gaming franchises in the world and has been the US’s bestselling series for the past 16 years. The next title in the 22-year-old franchise, “Black Ops 7,” will debut in November.

Paramount, which closed its merger with Skydance in August, has had a summer of big deals. It acquired UFC broadcast rights in a $7.7 billion deal with TKO last month, following a $1.5 billion deal for “South Park” rights in July. The company also lured “Stranger Things” creators away from Netflix last month for a four-year film and TV development deal.

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