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A German Shepherd dog lies with a thoughtful look on the veranda.
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Pet spending has soared since Covid, but some Americans can’t afford to keep their cats and dogs

Owner surrenders have soared across the US this year as families grapple with higher costs. Does that say anything about the economy?

David Crowther

America loves its pets.

According to the American Pet Products Association (APPA), some 49 million households have a cat, and a whopping 68 million households have a dog. That means — without even counting fish, reptiles, horses, or birds — a large majority of American households have a pet. That love only intensified during the pandemic, as we sought companionship wherever we could find it.

But now, some owners are having to give up their furry friends, with CNN reporting a rise in “owner surrenders” as the increasing cost of ownership bites. One animal shelter in North Carolina reported that owner surrenders are up 43% this year. Meanwhile, Ruff Start Rescue in Minnesota has seen applications rise 16%, and the Animal Care Centers of New York says it has reached a “breaking point,” suspending its intake entirely.

Fur-saken

Per the APPA, Americans are on track to drop $157 billion on their pets this year, 62% more than they spent in 2019. About 43% of that is on people sustaining their pets day to day with food and treats, while the rest is spent on vet care, medicines, supplies, and more.

Pet expenditure
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Indeed, though pet food costs are up more than 20% since the pandemic, it seems to be pet services like veterinary access and grooming that are breaking the bank. Per Bank of America analysis, pet services are 42% more expensive in 2025 than they were in 2019.

Pets as a recession indicator?

It might sound barking mad, but given the emotional connection involved, any decision to surrender a pet is presumably never taken lightly — suggesting serious economic hardship is likely at play when so many Americans make the difficult choice to give up their companions.

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Singer d4vd has been named the top trending person on Google in 2025

If you were asked to name the person who saw the biggest spike in Google searches across 2025, you might plump for a pope, perhaps, or a major political figure. Unless you were one particular Polymarket user, you maybe wouldn’t have put too much money on d4vd, a popular 20-year-old singer who reportedly remains an active suspect in the death of a teen girl.

However, when Google revealed its Year in Search 2025 today — a feature that, importantly, seems to reflect the figures and topics that have seen searches spike from last year, rather than overall search volume — d4vd, whose hits like “Romantic Homicide” and “Here With Me” have racked up billions of Spotify streams, sat atop the “People” section, beating Kendrick Lamar for the top spot.

Google’s top trending people
Google’s Year in Search 2025

As people in the business of making charts all day, you could say that we’re pretty au fait with Google Trends data. Even so, we can admit that Polymarket user 0xafEe may be a true savant when it comes to understanding what people are using the search engine for (though there are also allegations that the user is a Google insider or had other access to the information).

In any case, thanks to a series of what are now proving to be very prescient positions on Polymarket’s “#1 Searched Person on Google This Year” market, 0xafEe has made a medium fortune in the last 24 hours. There was a ~$10,600 “yes” position on d4vd himself — now worth more than $200,000 — as well as “no” positions across other candidates for the title, such as Donald Trump, Pope Leo, and Bianca Censori, all of which have profited substantially. All told, 0xafEe made just shy of $1.2 million on the market.

"Zootopia 2" Debuts With $273M In China

“Zootopia 2” is a rare smash hit for Hollywood at the Chinese box office

The Disney sequel just had the second-biggest foreign film debut ever in China, even as the country’s box office leans heavily toward domestic movies.

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