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Pet spending has soared since Covid, but some Americans can’t afford to keep their cats and dogs

Owner surrenders have soared across the US this year as families grapple with higher costs. Does that say anything about the economy?

David Crowther

America loves its pets.

According to the American Pet Products Association (APPA), some 49 million households have a cat, and a whopping 68 million households have a dog. That means — without even counting fish, reptiles, horses, or birds — a large majority of American households have a pet. That love only intensified during the pandemic, as we sought companionship wherever we could find it.

But now, some owners are having to give up their furry friends, with CNN reporting a rise in “owner surrenders” as the increasing cost of ownership bites. One animal shelter in North Carolina reported that owner surrenders are up 43% this year. Meanwhile, Ruff Start Rescue in Minnesota has seen applications rise 16%, and the Animal Care Centers of New York says it has reached a “breaking point,” suspending its intake entirely.

Fur-saken

Per the APPA, Americans are on track to drop $157 billion on their pets this year, 62% more than they spent in 2019. About 43% of that is on people sustaining their pets day to day with food and treats, while the rest is spent on vet care, medicines, supplies, and more.

Pet expenditure
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Indeed, though pet food costs are up more than 20% since the pandemic, it seems to be pet services like veterinary access and grooming that are breaking the bank. Per Bank of America analysis, pet services are 42% more expensive in 2025 than they were in 2019.

Pets as a recession indicator?

It might sound barking mad, but given the emotional connection involved, any decision to surrender a pet is presumably never taken lightly — suggesting serious economic hardship is likely at play when so many Americans make the difficult choice to give up their companions.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
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Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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