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Acting out: Hollywood is going on strike

Acting out: Hollywood is going on strike

Running lines

After a strung-out series of unsuccessful contract negotiations with a group representing major movie and TV studios, the Screen Actors Guild and American Federation of Television and Radio Artists (SAG-AFTRA for short) announced it would be joining the Writers Guild of America on the picket line in the first dual strike to hit Hollywood in over 60 years.

Stars like Cillian Murphy and Matt Damon left the London premiere of the hotly-anticipated Oppenheimer early following the strike’s announcement, and speculation is already brewing on how this will impact huge titles like Avatar 3, Gladiator 2, and many more in the coming months.

Act your wage

Many of SAG-AFTRA’s demands mirrored those of the Writers Guild before them, who set out on their strike over 2 months ago now, with actors calling for better pay and improved working conditions after seeing the industry warp and shift under the influence of technology. Performers are pointing to waning residuals (a form of royalty payment), wages that haven’t risen with inflation, and shorter seasons brought about by streaming that have meant less pay — on top of the threat of AI using their digital likeness in future.

It’s easy to picture the multi-millionaire Hollywood elite when we hear the word actor, but they only represent a tiny minority of the industry. Data from the American Community Survey reveals that actors typically earn unremarkable pay packets, with some 71% earning less than $40k in 2020.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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