Nintendo’s Switch 2 is outrunning the original’s US sales pace by 68%
Unlike its current-generation console rivals, Nintendo’s Switch 2 still hasn’t seen a tariff price hike in the US. Even if it had, though, it would probably still be selling like crazy.
According to new Circana data on October video game industry sales, Nintendo’s new handheld sold 328,000 units in the US last month. Its current pace, per Circana Senior Director Mat Piscatella, is 68% ahead of the original Switch — which is a lock for Nintendo’s bestselling console ever — and even beating the record sales pace of Sony’s PlayStation 4 by 3%.
Hardware - Video game hardware spending in October grew 36% when compared a year ago, to $351M. Switch 2 was again able to offset declines across Switch (-52% versus a year ago), Xbox Series (-37%) and PlayStation 5 (-22%).
— Mat Piscatella (@matpiscatella.bsky.social) November 20, 2025 at 9:02 AM
Per Piscatella, US hardware (console) sales jumped 36% from last year to more than $350 million, despite double-digit falls from the original Switch, the PS5, and Microsoft’s Xbox.
Last month, Nintendo boosted its annual production target to 25 million units by the end of March 2026, Bloomberg reported.
