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Netflix says nevermind about its big-time gaming studio

Netflixs foray into bigger, higher-production gaming appears to have been cut short.

The company, which last year said it was happy with its slow and steady march into the video game business, has shuttered Team Blue, the AAA studio tasked with creating an original IP, multiplatform game.

Team Blue was launched less than two years ago and helmed by big names with stacked gaming resumes, including Halo creative director Joseph Staten, God of War art director Rafael Grassetti, and Overwatch executive producer Chacko Sonny. All three employees are reportedly no longer working at Netflix.

Though Netflix hasnt said why it closed its big-budget studio, the move seems like a shift away from Grand Theft Auto-sized ambitions and a refocus on its cheaper strategy of building mobile games tied to its reality shows like Love is Blind and Selling Sunset.

Team Blue was launched less than two years ago and helmed by big names with stacked gaming resumes, including Halo creative director Joseph Staten, God of War art director Rafael Grassetti, and Overwatch executive producer Chacko Sonny. All three employees are reportedly no longer working at Netflix.

Though Netflix hasnt said why it closed its big-budget studio, the move seems like a shift away from Grand Theft Auto-sized ambitions and a refocus on its cheaper strategy of building mobile games tied to its reality shows like Love is Blind and Selling Sunset.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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