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Music mega fund: After acquiring 65,000 songs, Hipgnosis is now selling ~20% of them off

Music mega fund: After acquiring 65,000 songs, Hipgnosis is now selling ~20% of them off

Hits don’t lie

Hipgnosis Songs Fund — a music mega fund that's spent the last 5 years and more than $2 billion acquiring the intellectual property rights to more than 65,000 songs — has announced that it's selling ~20% of its portfolio for $465m.

Entire song collections from Shakira, Barry Manilow, and Nelly will change hands in the deal, as the fund seeks to cut debts and buy back shares with the proceeds generated by the 29-catalog sale announced last week.

The idea behind the UK-based fund is simple. Founder Merck Mercuriadis believes that hit songs are actually long-term predictable assets that, in most cases, will hold their value for decades to come — particularly as streaming continues to be the rising tide lifting all boats.

Born to run deals

Hipgnosis’s aggressive deal-making has contributed to the trend of songwriters cashing in on their copyrights. The allure of big lump-sum payments, rather than royalties spread over decades, is obvious. Some of the biggest names in music, including Bruce Springsteen and Bob Dylan, have reportedly received $500m and $300m for selling off their respective songbooks.

Funds like Hipgnosis are comfortable shouldering the risk, and the rewards, associated with the future value of their music. But in HSF’s case, they might have slightly overstuffed their playlist just at the wrong moment: a pivotal vote in October determines whether shareholders will back the fund for another 5 years, or completely stop the music.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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